CultureIQ announced today that it has raised $3 million in seed funding.
Founded by former SecondMarket CFO Greg Besner, the New York City-based startup offers what it calls “culture management software.” That includes tools for surveying employees and analyzing the results in real-time, as well as a “culture strategy group” that helps customers explore programs like newsletters, mentoring and intramural sports.
CultureIQ launched its first product a year ago and says that it currently serves 400 customers, including MailChimp, GlaxoSmithKline and General Assembly.
The funding was led by Lerer Hippeau Ventures, with participation from Pritzker Group Venture Capital, Founder Collective and numerous angel investors.
“Millennials are now the largest sector in the work force and move between jobs twice as often as other generations,” said Lerer Hippeau partner Taylor Greene in an emailed statement. “Because of this, it’s never been more important to create a company culture that works for every generation. That’s why we’re so excited about CultureIQ — it’s the ultimate resource to give managers the ability to easily understand and strengthen their culture as a way of increasing retention for today’s new work force.”