For those of you who haven’t used it, Vancouver-headquartered Indochino allows men to upload their measurements to its website (you can order a tape measure if you need it), then purchase custom tailored suits and other attire. In fact, I used Indochino to order the suit I’m wearing right now.
In the past couple of years, the company has also been opening brick-and-mortar retail stores. Green told me via email that Indochino is on track to have its biggest sales year ever, up 40 percent from 2014, and that it saw more new customers in November than any previous month: “This is our most important opportunity — and the key to scale given our customer loyalty.”
Indochino investors include Madrona Venture Group and Highland Capital Partners. With Green at the helm, the company plans to grow globally, with an aim of selling 1 million made-to-measure suits by 2020 and expanding to 150 stores.
“Ultimately, our major growth will stem from partnerships that will increase our ability to reach consumers globally — by increasing the range and assortment of our products and aggressively driving our online and retail presence where consumers shop for apparel,” he said.
As for co-founder and CEO Kyle Vucko, Green said he will remain involved as a “strategic advisor.”