Kobe Bryant’s Retirement Post Had 1 Million Clicks In First Two Hours

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When Kobe Bryant decided to share his intentions to retire after this season, his 20th, the way he did it was…different. Even though he did a press conference later that evening, he chose to share the news via Twitter and Facebook.

Both posts linked to a heartfelt poem about his career. It was hosted by Derek Jeter’s site The Players’ Tribune and the site immediately buckled under all of the attention.

I spoke with the company today about just how much Kobe Bryant’s announcement drove to his original post, and it was about 1 million clicks in the first two hours. I wonder how many attempts failed when the site crashed on and off for the first hour.

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I’m told that it was the most trafficked post to date, with over 750 sites linking to it thus far. Without Kobe’s post, the site is seeing success with nearly 2 million uniques a month and 4-5 minutes spent on the site for each story.

This is good news for Derek Jeter’s venture, which raised $9.5 million in June, since it aimed to take out the layers between fans and athletes, allowing the latter to share news in their voice with no filter.

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