While a lot of the US was out and about shopping for themselves or others for the holidays, Cards Against Humanity ran their own Black Friday campaign, asking for $5 and in return the buyer would get nothing.
And the buyers (all 11,248 of them) LIKED it.
Today, the team shared that they’d made a grand total of $71,145 in one day and let us in on what they would be buying with their hard-earned cash. Let’s call it an early holiday bonus for the team:
This year we offered our customers the ultimate Black Friday experience – the ability to buy nothing from us for $5. We took our entire store offline, and put up a simple payment form where people could give us $5.
11,248 people gave us $5, and 1,199 people gave us more than $5 by filling out the form more than once. One enthusiastic fan gave us $100. In the end, we made a windfall profit of $71,145.
Cards Against Humanity is known for our charitable fundraising – since 2012 we’ve raised nearly $4 million for organizations we love like Worldbuilders, the Sunlight Foundation, the EFF, DonorsChoose.org, the Wikimedia Foundation, and the Chicago Design Museum. We even started a $500,000 full-ride scholarship for women getting degrees in science.
There’s been a lot of speculation about how we would spend the money from Black Friday, and we’re happy to announce that this time, we kept it all. Here’s what we bought.
– Max, Ben, Josh, Eli, David, Daniel, and David
What did they learn in the process?
Each team member listed what they aimed to buy, with many of them giving money to charity. This is certainly not the first time charitable giving played a role in their efforts. Here’s my favorite purchase:
Our cats poop a lot, too. Read the full list of what they snagged here.