CAH
nothing
five bucks

Cards Against Humanity Has Made Over $54K Selling Nothing On Black Friday

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While chain stores everywhere are trying to get you to buy things in their physical and online marketplaces, one brand decided to sell absolutely nothing.

For $5 a pop.

That’s right. The group behind the amazing and legendary card game Cards Against Humanity put nothing but a black screen and form to accept a credit card on their site this Black Friday:

Screen Shot 2015-11-27 at 3.06.49 PM

Why would people pay Cards Against Humanity $5 for absolutely nothing? I assume that most know it’s a joke and feel like the bucks are simply a tip. Maybe for the smile they got from the company or because they’ve long enjoyed their products.

Either way, wow.

Screen Shot 2015-11-27 at 3.12.48 PM

UPDATE: At 6PM PT, here’s how they’re doing:

Screen Shot 2015-11-27 at 6.05.19 PM

The FAQ is hilarious:

About This Amazing Offer

If I give you $5, will I actually get anything in exchange?
We’re so glad you asked! No.

Why are you selling nothing?
On Black Friday, everybody is selling something. We’re the only company to offer the superior Black Friday experience of buying nothing.

But really, I’ll get something, right?
No, we’re not even taking your shipping address. All we have to offer is nothing.

But I need to buy your game right now.
Sometimes buying nothing is better than buying Cards Against Humanity. This is one of those times.

If I give you $5, what are you going to do with the money?
That’s for us to know and you to find out. We’ll make the announcement soon.

Why would anyone just give you $5?
Because the greatest Black Friday gift of all is buying nothing. We’re offering that for the rock-bottom price of $5. How can you afford NOT to seize this incredible opportunity?

Fun for customer support, as well:

It’s all kinda genius, folks. Nice work. Maybe they’ll give the people who tipped them $5 a nice gift (or donate to charity?) when all is said and done. Or not.

UPDATE: Here’s what the team is doing with their full Black Friday haul.

Featured Image: Andrej Vodolazhskyi/Shutterstock