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Mode Media Maps Out The Video Landscape

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The advertising and media world must have a weakness for industry visualizations — I probably hear about Lumascapes several times a week.

Now Mode Media is making its own bid for Lumascape glory, with a new map of the online video ecosystem. As you can see above, the company has divided the big, existing video services into different “lands of control,” including social networking, longform streaming and owned video (that last category is where YouTube covers most of the map).

The data comes primarily from comScore, and reflects each service’s US video reach. Mode CEO Samir Arora emphasized that these are just video views, not overall impressions, so it’s a true “apples to apples” comparison.

The map doesn’t necessarily present any new info, but it’s a fun way to look at the landscape and consider which services are truly competing with each other. For Mode, of course, it’s also a way to highlight its own growth in video  — it’s literally putting itself on the video map.