Publishers are at risk of becoming interchangeable. With Moments and Instant articles, Twitter and Facebook seem happy to take content from publishers without ever sending people back to their sites — you know, the place where publishers earn their money. If news outlets and other media properties don’t change something, they could become dumb content in the smart pipes of social networks.
In this video, I break down how news consumption is changing, why that’s a danger to publishers, and what they can do to fix it, all in two minutes. And for a deeper investigation, check out my feature article “Twitter And Facebook Are Turning Publishers Into Ghost Writers”