Amidst a sports media world dominated by network TV, Overtime wants to give all fans the ability to create and consume their favorite sports content in the form of 10-second videos and GIFs. All content is organized by topic into feeds, which can be as broad as “#fails” or as specific as “#usopen.”
Using Overtime’s slow motion video highlight tool, you can edit your own videos to create SportsCenter-like highlights of any play. If you’d prefer to discuss an existing topic, Overtime provides a library of thousands of GIFs and photos over which you can embed comments.
By giving users the ability to vote posts up or down, Overtime aims to take the importance away from follower count and social status. Whether you want to create a video of the game-winning goal scored by your high school soccer team or debate the final out that ended last night’s Yankees game, your video will be broadcast to anyone who follows the relevant feed.
Consider for a moment that obnoxious friend you have on Facebook who’s constantly posting news and videos about his favorite NFL team, and it’s pretty clear that sports fans need their own community.
“He sees Facebook as the venue for this content, but the 99 percent of his friends who want to share baby pics and vacation pics don’t really see it as the venue for that,” says Overtime founder Dan Porter, who previously ran OMGPOP before taking over as Head of Digital at WME. “You can hack an existing social platform to share this stuff, but you don’t really get to join in on the conversation unless you have a huge follower base.”
As a fair-weather baseball fan at best, I was reluctant to even download Overtime. That feeling was immediately replaced by a fascination with signing my name on a virtual name tag to register instead of creating a username. The team’s mobile gaming background (and its Draw Something roots, in particular) is obvious as you play around with Overtime. It’s rather addicting.
It’s also obvious that Overtime is geared toward a millennial audience, at least initially, after skimming through some of the comment threads. While I’m sure there are plenty of people who want to argue over whether LeBron is in fact the best athlete in the world, I’m not one of them.
Down the line, you can expect Overtime to partner with brands, leagues and sports teams to help these organizations engage fans and promote fan-created content. But first, Porter wants to bring fans of all sports, from all over the world, onto the platform.
“I want to cover every sport and every team in the world, from a Pakistani men’s field hockey team to a girls’ volleyball team in Utah,” says Porter. “We are trying to build the biggest sports platform in the world.”
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