Raises $1.3M Seed Round For Its Data Warehousing Platform, a new data warehousing platform that recently launched its private beta, today announced that it has raised a $1.3 million seed round from the likes of Blumberg Capital, 500 Startups, and FundersGuild.

The service sits on top of Amazon’s Redshift service. founder Yaniv Leven argues that his service enables its users to “get a modeled scalable cloud warehouse cluster over Redshift with no coding in less than 5 minutes and go from raw data to complex queries in less than 15 minutes.”

The company’s co-founders Leven and Roi Avinoam previously ran analytics and data management at social games studio Mytopia and Win. is the result of their experience in running data management services at these data-driven companies. Given their experience, it’s no surprise that the company plans to focus on small and medium businesses in the mobile apps and services industry.

The team argues hat its approach to data warehousing is different from that of competing services because of its focus on making the service as easy to use as possible. “ takes a new approach to cloud data warehousing raising it from the infrastructure level to the platform level, doing to data management and analytics what New Relic did to performance monitoring and what Heroku did to app development,” the company notes in today’s announcement.

Ideally, will be able to automatically optimize the warehouse for performance, and handle modeling and scaling for the operator.

“As data sources become more and more fragmented and internal customers become more and more data savvy, DBA, IT and Analysts become bottlenecks of data utilization instead of data enhancers,” says Leven. “With’s fully automated data warehouse, we democratize the ability to harness big data capabilities.”

The company is currently working with 10 beta customers and plans to launch its open beta in Q1 2016.