Marketo CEO Phil Fernandez On The Art Of The Pivot And Ignoring Investors

After a long and successful career in the Valley working with big data and marketing startups, Phil Fernandez launched the now-public, marketing analytics company Marketo.

In this podcast, Fernandez talks with Mayfield Fund’s Navin Chaddha about the long march to the initial public offering and the hard choices along the way.

From scrapping an initial product and returning to the drawing board after going head-to-head with Google, to ignoring investors during the dog days of 2008 when everyone was calling for cash-conservation and a battening of the hatches, Fernandez walks listeners through the ups and downs of the entrepreneurial journey.

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This is part two of a series of podcasts hosted by Mayfield Fund’s Navin Chaddha on entrepreneurship and investment.