NewsCred Raises $42M As It Sets Its Sights Beyond Content Marketing

NewsCred is announcing that it has raised $42 million in additional equity funding.

Founded in 2008, the company started out as a system for readers to rate the credibility of every online publication and story. It shifted focus a couple of times before settling on helping brands find content for their marketing efforts, first by licensing articles from big-name publications, then by connecting those brands with freelance writers.