LG Is Selling A Gold-Plated Version Of Its Watch Urbane Smartwatch For $1,200

Android fans wanting a touch of gold with their smartwatch — a la the Apple Watch — may be interested to learn of a fancy pants version of LG’s Watch Urbane.

Priced at just $1,200, the LG Watch Urbane Luxe is a limited edition timepiece produced by LG and jeweler Reeds. It will be showcased at the IFA electronics show in Berlin this week and is available for pre-order on Reeds’ site now, though the actual product — the 500 of them being made — won’t ship until October.

Beyond the standard LG Urbane, which is probably one of the nicest looking Android smartwatches to date, Reeds has added 23-karat gold plating and an alligator leather strap. If that didn’t get your fancy, there’s a bespoke deployment clasp and “each LG Watch Urbane Luxe is individually numbered and presented in a piano gloss lacquered case with a signed certificate of authenticity.”

We can think of plenty of things more deserving of our $1,200, but maybe there are 500 people who will go for this. I’m personally a much bigger fan of LG’s new rollable keyboard, which is also being unveiled this week in Germany this week and will be a lot, lot cheaper. (Not to mention, infinitely more useful.)

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