The New York Daily News Is Incubating An Ad-Tech Startup Called Optimera

The second startup participating in the New York Daily News’ Innovation Lab began at the Daily News itself.

Optimera was founded by Keith Candiotti (pictured above), the ad operations manager at the Daily News.  Candiotti joined the newspaper last year, where his team has been working to implement new ad technologies like real-time bidding and programmatic buying.