DigitalGlobe, the publicly traded, high-res imagery service that owns its own fleet of satellites, has long been known as a purveyor of fine satellite imagery to governments and large companies like Google and Nokia. While these companies then often made DigitalGlobe’s imagery available through their own developer programs, DigitalGlobe itself never focused on making its data available to smaller-sized startups and companies.
Working through third parties has worked well for DigitalGlobe so far, but now it wants to get closer to the developer community to address some of the shortcomings it sees with the current model.
“What we’ve been starting to see more and more of is this desire to own their own maps and have full control over their user data and flexibility in the licensing terms,” DigitalGlobe’s director of new products Luke Barrington told me. “That’s where we start to try and bring our content directly to developers.”
Barrington tells me DigitalGlobe will offer two versions of its maps. One will give developers access to the most current imagery and a second base map (called “Vivid”) will be the cleaned up version of the company’s data. Because DigitalGlobe cleans up these images, color corrects them, and makes sure your view isn’t obstructed by clouds, it’s obviously not as current as the first set.
Most developers, however, don’t just want pretty satellite imagery (with resolutions of down to 30 centimeter per pixel in some regions). They also need street data and other information. To offer developers that, the company has partnered with Mapbox, an OpenStreetMap-based mapping service. Mapbox will distribute DigitalGlobe’s imagery and back the service with an SLA.
“It’s kind of retro, right?” Mapbox CEO Eric Gundersen told me when I asked him about the collaboration. “These amazing cameras in outer space looking though 2 million feet of atmosphere beaming pictures back to Earth in under an hour ….. and to get access to the imagery, a customer needs to call FedEx to see where their hard drives are? FedEx is a shitty API; that is why we built our platform.”
Barrington believes that the company’s image quality will win customers who would have otherwise used APIs from Google or other mapping services. He also says that some people may switch simply because DigitalGlobe will give developers the ability to more easily brand their maps with their own logos, allowing for offline use, and use the company’s data to extract whatever information they need from it. He also argues that Google’s imagery is not as clear and frequently updated as it could be.
For DigitalGlobe, this is quite a change, something Barrington also acknowledged. Until now, the company focused on large clients. “But we are trying to shift that,” he said.
With its GBDX platform, the company already offered developers access to a massive set of historical data, but for the most part, that’s not what startups that want to integrate maps into their apps are looking for.
For now, the DigitalGlobe Maps API is still in beta and the company hasn’t settled on a pricing plan yet. As Barrington told me, the company wants to use this beta phase to figure out what the best pricing scheme would be, but he also told me that the company plans to offer a limited free tier.