Google Is Now Alphabet, But It Doesn’t Own

So Google is now part of Alphabet, a new holding company that will manage Google and all of its other products. Why is the new company called Alphabet? Google/Alphabet CEO Larry Page says it’s because Alphabet means a “collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search!” But the domain name for Alphabet is — not (which is currently getting hammered with traffic it seems).

It looks like neither Google nor Alphabet own — BMW does. Alphabet is part of the BMW group and a business mobility solution with a focus on fleet management and financing. Alphabet was founded in 1997, so it’s unlikely that the company will give up its long-established domain name.

Alphabet International GmbH recently won the International Auto Finance Network awards. This is totally not going to get confusing.

Bonus: Google/Alphabet/ also doesn’t own the @alphabet Twitter account — Cleveland, Ohio’s Chris Andrikanich does. You can follow Alphabet under @alphabetinc, but not @abc — because that’s owned by ABC (and @abcxyz looks like an abandoned account). And that’s actually @aIphabetinc with a capital ‘i’ — not a lower-case ‘l’ — because that’s already owned by @alphabetinc. Confused yet?