JDate Is Suing JSwipe Over The Letter ‘J’, Here’s What My Bubbie Would Have Said

“Der oylam is a goylem.”

It means “the world is stupid” in Yiddish.

Today, Forbes unearthed a lawsuit from late last year that Jewish dating site JDate’s parent company filed against an app called JSwipe (also aimed at Jewish folk). It’s over the use of the letter J. The case is set to pick up again next month.

Yes. I told you that the world was stupid.

Separately, it’s defending a patent that: “confidentially determines matches and notifies users of mutual matches in feelings and interests.” So basically it’s saying it has a patent on matching people together.

In fact, this isn’t the first time that JDate has gone after companies over this patent. In 2011, JDate went after dating sites Zoosk, OkCupid and 2RedBeans over the same thing:

Sparks Network (JDate’s parent company) has invented a method or apparatus for automating the process of confidentially determining whether people feel mutual attraction or have mutual interests.

This is yet another reminder that patent law needs reform and trolls like Sparks Network shouldn’t be allowed to drag smaller competitors through the mud just to try and squash them.

Oy vey. Sorry, Bubbie (rest her soul).