Consulting and technology services company Accenture snatched up creative studio Chaotic Moon today. The Austin-based studio known for coming up with crazy fire shooting drones and other design technology for major brands will now apply that same unique spark to rapid prototyping and tech capabilities within Accenture.
Neither company disclosed terms of the deal, but it fits a pattern for Accenture. The company acquired Swedish digital content provider Brightstep in June and a Hong Kong-based collection of interactive companies called PacificLink Group earlier this month.
Accenture launched Accenture Interactive Innovation Center, an interactive, social media and artificial intelligence marketing arm for big brands, in May. The Brightstep, PacificLink and Chaotic Moon acquisitions are a part of fully stocking this new section within the company.
The Chaotic Moon purchase helps Accenture gain a footprint in Texas as well. The studio recently expanded from headquarters in Austin to Dallas and will help Accenture make geographic inroads in both areas.
But the acquisition also opens up possibilities for the Chaotic Moon team to work with more brands. “With Accenture’s global footprint, ability to deliver at scale, deep industry expertise, and enduring client relationships, we’ll be able to create amazing digital experiences, pushing the boundaries of technology to do things that haven’t been done – or even thought of – before,” CEO Ben Lamm said in a statement.
Chaotic Moon works with clients such as Disney, Marvel and Samsung. It won a great deal of attention for its Whole Foods Smart Cart design, a shopping cart that keeps track of grocery items and purchase totals for consumers.
We interviewed Lamm while on a tour of the Austin Chaotic Moon office during this year’s SXSW. Here’s a taste of just some of the outrageously well-designed tech we saw while there: