Chinese smartphone maker Xiaomi today confirmed that it sold just shy of 35 million phones in the first half of this year.
Xiaomi, which is valued at $45 billion and is the world’s third largest exporter of phones, this week expanded into Brazil and is thought to have a slate of other international expansions lined up for this year. That’s important because CEO and co-founder Lei Jun previously estimated that the company would sell 100 million smartphones this year. While 34.7 million in the first half of 2015 is impressive — Xiaomi said it represents a 33 percent increase on the first half of 2014 — the company is going to need to kick up its sales if it is to hit Lei Jun’s lofty target for 2015.
The five-year-old Chinese company’s total sales for last year came in at 61 million, which brought in around $12 billion in revenue — Xiaomi did not provide details of its profit or loss for the period. The company has scaled rapidly on account of its international expansion — it sold 18.7 million devices in 2013, and 7.2 million in 2012 prior to venturing outside of China — but its next set of new launches will a sterner test of its business and appeal to consumers.
Beyond Brazil, where it will begin selling its first phone on July 7, the company previously earmarked Turkey, Mexico, Russia and other parts of Southeast Asia as future expansions. As of now, it sells its phones in eight countries in Asia, while it recently began selling accessories in Europe and the U.S..
“Even with the China smartphone market slowing down, we did a stellar job of posting a 33% growth on last year’s numbers. It can be said that we outperformed the market and produced an excellent report card,” Lei Jun said in a statement.
Xiaomi didn’t reveal which markets accounted for what portion of sales, but it is fair to assume that China — where its brand is strongest — dominated. The company did share, however, that 70 percent of sales came via its Mi.com store. That’s its primarily retail point, but it is has partnered with physical retail distributors in China, India and other countries too.
Another detail missing is which phones have sold the most units so far this year. Xiaomi isn’t giving that figure out either, but it did disclose that six of its models — Mi 2, Mi 3, Redmi, Redmi Note, Mi 4 and Redmi 2 — have shipped over 10 million units to date.