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WWDC 2015 Keynote Live Blog

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This year’s Worldwide Developer Conference keynote kicks off later today at 10 AM PT at the Moscone Center in San Francisco, and we’ll be there live to fill you in on all the action as it happens. Will Apple debut its on-demand streaming music service? What does a native Apple Watch app look like? What’s in store for the future of iOS and OS X? All will be revealed today.

There are plenty of rumors to draw from if you want to start your speculation engines: As mentioned, Apple is thought to be using the event to debut their official Spotify competitor. We’ve also heard they will finally offer a native transit navigation option to Apple Maps, and that they’ll bring Control Center to Macs in OS X 10.11.

Our live updates will appear below, so come right back here later for the start of the show beginning around 9:30 AM PT.

Greg Kumparak June 8, 20152:41 pm

Miss the keynote? Here’s everything Apple announced in one ultra fast, easy-to-digest list

Greg Kumparak June 8, 201512:26 pm

Thanks for tuning in, everyone. Enjoy the show? Be sure to give a shoutout to your friendly neighborhood liveblogger: @grg, @etherington, and @panzer

Greg Kumparak June 8, 201512:24 pm

And that’s all, friends! Show’s over.

Darrell Etherington June 8, 201512:24 pm

Greg Kumparak June 8, 201512:24 pm

Cook: “Everyone have a great week!”

Greg Kumparak June 8, 201512:24 pm

TheWeeknd’s performance has wrapped; everyone is standing in applause

Darrell Etherington June 8, 201512:24 pm

Tim is grooving.

Darrell Etherington June 8, 201512:23 pm

Greg Kumparak June 8, 201512:23 pm

TheWeekend is singing while blanketed in a red light; the screen behind him is showing the rear view of his head, also blanketed in monochromatic red. It’s a damned cool, sort of surreal effect – it feels a bit like a live music video.

Darrell Etherington June 8, 201512:22 pm

The Apple special guest section is now standing so we can’t see the magic stage performance.

Darrell Etherington June 8, 201512:22 pm

Darrell Etherington June 8, 201512:21 pm

It bass’d my beard right off

Darrell Etherington June 8, 201512:21 pm

Greg Kumparak June 8, 201512:21 pm

Holy shit the bass in here is so intense my facial hair is shaking.

Darrell Etherington June 8, 201512:20 pm

Greg Kumparak June 8, 201512:20 pm

“Please give it up…for TheWeeknd!”

Darrell Etherington June 8, 201512:20 pm

Greg Kumparak June 8, 201512:20 pm

“it’s only fitting to celebrate the launch of Music with a performance by one of the hottest artists around today”

Greg Kumparak June 8, 201512:19 pm

Cook returns to the stage, thanking everyone who worked on Apple Music

Darrell Etherington June 8, 201512:18 pm

Darrell Etherington June 8, 201512:18 pm

Greg Kumparak June 8, 201512:18 pm

We’ve rolled into a promo video for Apple Music. Lots of music! Lots of dancing!

Greg Kumparak June 8, 201512:17 pm

Eddie confirms the pricing we listed earlier:
– $9.99 for a solo account
– $14.99 for a “family” account for up to 6 people

Darrell Etherington June 8, 201512:17 pm

Darrell Etherington June 8, 201512:16 pm

Greg Kumparak June 8, 201512:16 pm

Apple Music will launch in over 100 countries on June 30th. There will be a new version of iTunes for Mac and Windows, and he specifically notes a version for Android coming “this fall”

Darrell Etherington June 8, 201512:16 pm

Darrell Etherington June 8, 201512:16 pm

Darrell Etherington June 8, 201512:16 pm

Greg Kumparak June 8, 201512:15 pm

He tries again. It plays “Glory” by John Legend/Common. That’s more like it.

Darrell Etherington June 8, 201512:15 pm

Greg Kumparak June 8, 201512:15 pm

“Play the song from Selma”, he asks Siri — it plays Selene, by Imagine Dragons. Wrong song. Whoops.

Darrell Etherington June 8, 201512:15 pm

Greg Kumparak June 8, 201512:14 pm

He uses Siri to play Bruce Springsteen’s Born To Run, but then asks it to do something a bit more complex: “Play the top song from May, 1982”

Music starts playing Joan Jett’s I love Rock ‘N Roll

Darrell Etherington June 8, 201512:12 pm

Darrell Etherington June 8, 201512:12 pm

Greg Kumparak June 8, 201512:11 pm

He hops into the Connect tab, showing content from Pharrell, Bastille, and Alabama Shakes

Darrell Etherington June 8, 201512:11 pm

Darrell Etherington June 8, 201512:10 pm

Greg Kumparak June 8, 201512:10 pm

He hops into the radio tab of the app, and plays a pre-queued bit of the Beats1 station

Greg Kumparak June 8, 201512:09 pm

Eddie hasn’t mentioned Apple Music’s pricing yet, but here’s what we’ve gleaned from a just-released press release:
– $9.99/mo with a 3 month trial
– $14.99 family plan

Darrell Etherington June 8, 201512:09 pm

Darrell Etherington June 8, 201512:09 pm

Greg Kumparak June 8, 201512:08 pm

Eddie plays a “Cuban house party” playlist, and starts salsa dancing around the stage. He can move!

Greg Kumparak June 8, 201512:07 pm

From there, it offers up human-curated playlist suggestions inspired by the bands/genres you highlighted.

Darrell Etherington June 8, 201512:07 pm

Greg Kumparak June 8, 201512:07 pm

He jumps into the “For You” tab. The first time you open that tab, it’ll ask for a few genres you like — then for a few specific artists.

Darrell Etherington June 8, 201512:07 pm

Darrell Etherington June 8, 201512:06 pm

Greg Kumparak June 8, 201512:06 pm

He jumps from Spoon to Aretha Franklin. He starts in his own Aretha Franklin collection, but tabs an “All” tab at the top that brings in everything Aretha-related available on Apple Music

Darrell Etherington June 8, 201512:06 pm

Darrell Etherington June 8, 201512:05 pm

Darrell Etherington June 8, 201512:05 pm

Darrell Etherington June 8, 201512:05 pm

Greg Kumparak June 8, 201512:05 pm

He jumps into Apple Music, and starts playing an album from Spoon. A mini play rolls up along the bottom of the screen; tapping it brings up a more traditional full-screen view. Sliding down hides it away again

Darrell Etherington June 8, 201512:04 pm

Greg Kumparak June 8, 201512:04 pm

(Happy birthday Phil. Hurray.)

Greg Kumparak June 8, 201512:04 pm

Eddie is gonna give us a demo of Apple Music. “But before I start, I want to wish Phil Schiller a happy birthday!”

Darrell Etherington June 8, 201512:04 pm

Greg Kumparak June 8, 201512:03 pm

Seems a bit like Drake forgot his speech, actually. He’s powering through it.

Greg Kumparak June 8, 201512:03 pm

Drake: “As I’m working tirelessly on this next album, this comes at a perfect time. Given the success of my last mixtape, this really… I can’t wait to incorporate Apple Music.”

Greg Kumparak June 8, 201512:02 pm

Drake: “We encourage you to spend the time on your body of work, your craft —but now it all lives in one simple place. That is Connect.”

Darrell Etherington June 8, 201512:02 pm

Greg Kumparak June 8, 201512:02 pm

“The dream of being a new artist, like myself 5 years ago, has never been more reachable than right now”

Greg Kumparak June 8, 201512:01 pm

Drake is “sharing an anecdote about how technology changed [his] life”

Greg Kumparak June 8, 201512:00 pm

Drake has taken the stage

Darrell Etherington June 8, 201512:00 pm

Darrell Etherington June 8, 201512:00 pm

Greg Kumparak June 8, 201512:00 pm

Eddie is demonstrating Pharrel’s Connect profile; any photos, video, or audio he shares across twitter or facebook or directly to Connect is pulled in to one place

Darrell Etherington June 8, 201512:00 pm

Darrell Etherington June 8, 201511:59 am

Greg Kumparak June 8, 201511:59 am

“We wanted to create a place for fans to connect with Artists they love – and we’re calling it Connect”

Darrell Etherington June 8, 201511:59 am

Greg Kumparak June 8, 201511:59 am

Beats1 will broadcast from NY, LA, and London

Darrell Etherington June 8, 201511:58 am

Greg Kumparak June 8, 201511:58 am

“We wanted to create a 24/7 radio station, and we’ve done that with Beats1. As part of this, we’ve hired Zane Lowe – [a world renowned dj and interviewer]”

Darrell Etherington June 8, 201511:58 am

Video about Beats 1 radio station now

Darrell Etherington June 8, 201511:57 am

Darrell Etherington June 8, 201511:57 am

Greg Kumparak June 8, 201511:57 am

The ‘New’ tab, meanwhile, has the latest jams sorted by popularity, but also offers up human curated playlists

Darrell Etherington June 8, 201511:56 am

Darrell Etherington June 8, 201511:56 am

Darrell Etherington June 8, 201511:56 am

Greg Kumparak June 8, 201511:56 am

“In addition to your music, you can search for and stream any music from iTunes”

Darrell Etherington June 8, 201511:56 am

Darrell Etherington June 8, 201511:56 am

Darrell Etherington June 8, 201511:56 am

Greg Kumparak June 8, 201511:56 am

“Apple Music starts with ‘My Music’. All of the music you’ve purchased, and all of the playlists you’ve created are right here”

Darrell Etherington June 8, 201511:55 am

Greg Kumparak June 8, 201511:55 am

Jimmy isn’t getting super specific about how each feature works — but Eddie Cue is now taking the stage, presumably to do just that.

Darrell Etherington June 8, 201511:54 am

Greg Kumparak June 8, 201511:54 am

Jimmy: “Trent Reznow called me up. He says ‘I got it. Lets create the world’s first 24/7 radio station. Broadcast from 3 cities; not based on algorithms, not based on drum beats. A station that only has one master: music itself.’. And I said… “Why do artists always have the craziest ideas that are so hard to execute? But wait a second, that’s why we’re at Apple!”

Darrell Etherington June 8, 201511:53 am

Greg Kumparak June 8, 201511:52 am

Apple Music Connect is a way for fans to follow artists, allowing artists to connect back with them. 

Darrell Etherington June 8, 201511:52 am

Darrell Etherington June 8, 201511:52 am

Matthew Panzarino June 8, 201511:51 am

The most powerful bit of Music might be its support for smaller artists, mix tapes and more alongside big artists.

Darrell Etherington June 8, 201511:51 am

Darrell Etherington June 8, 201511:51 am

Greg Kumparak June 8, 201511:51 am

Beats1, a 24/7 worldwide radio station

Greg Kumparak June 8, 201511:50 am

An offscreen voice (which turns out to be trent reznor) narrates the intent of Apple Music: everything from your musical world in 1 place

Darrell Etherington June 8, 201511:50 am

Greg Kumparak June 8, 201511:49 am

We’re cutting to a video

Darrell Etherington June 8, 201511:49 am

Greg Kumparak June 8, 201511:49 am

“So I said .. can we build an ecosystem the way only Apple can? One complete thought around music”

Greg Kumparak June 8, 201511:48 am

“But now, in 2015, the music industry is a fragmented mess. Want to stream music? Go over here. Want to stream video? Go somewhere else. Want to follow some artists? There’s somewhere else for that”

Darrell Etherington June 8, 201511:48 am

Greg Kumparak June 8, 201511:48 am

Jimmy is telling a story about the first time he ever saw iTunes: “Wow.. The ads are real. These guys really do think different.”

Matthew Panzarino June 8, 201511:48 am

Iovine calls technology the ‘great invader from the north’

Darrell Etherington June 8, 201511:48 am

Darrell Etherington June 8, 201511:47 am

Greg Kumparak June 8, 201511:47 am

If you recall, Jimmy came to Apple as part of the Beats acquisition 

Greg Kumparak June 8, 201511:47 am

Cook introduces Jimmy Iovine to the stage

Darrell Etherington June 8, 201511:47 am

Greg Kumparak June 8, 201511:46 am

It ends with a slide: 2015: MUSIC

Greg Kumparak June 8, 201511:45 am

The video cuts from scene to scene, each showing music across the generations. A record on a turntable, the buttons of a jukebox being pressed

Darrell Etherington June 8, 201511:45 am

Greg Kumparak June 8, 201511:44 am

Aaaand it’s video time again

Greg Kumparak June 8, 201511:44 am

Cook: We love music. Music is such an important part of our lives, and our culture.

Matthew Panzarino June 8, 201511:44 am

Here comes Music.

Darrell Etherington June 8, 201511:44 am

Greg Kumparak June 8, 201511:44 am

And before we close this morning, we do have.. One more thing…”

Greg Kumparak June 8, 201511:44 am

He’s wrapping up everything we’ve seen today across the three platforms: OS , iOS, and watchOS

Darrell Etherington June 8, 201511:43 am

Greg Kumparak June 8, 201511:43 am

Cook has returned to the stage

Greg Kumparak June 8, 201511:43 am

The developer beta of watchOS 2 will be available today. It’ll be available as a free upgrade to everyone in Fall.

Darrell Etherington June 8, 201511:43 am

Greg Kumparak June 8, 201511:43 am

He jumps over to the Vine glance to demonstrate short-form video playback. You’re not going to be watching Netflix on the watch, but it’ll work for things like Vine or Instagram. No word yet on how, specifically, it’s limited.

Darrell Etherington June 8, 201511:42 am

Darrell Etherington June 8, 201511:42 am

Darrell Etherington June 8, 201511:41 am

Greg Kumparak June 8, 201511:41 am

He’s demonstrating a native volkswagen app, wired up to his car. It opens quickly, and he’s able to control the car’s thermostat via the digital crown

Matthew Panzarino June 8, 201511:41 am

Kevin Lynch appears to be using Apple Watch’s imaginary diagnostic port to stream the display live. We first reported on the port before the Watch was released back in March

Darrell Etherington June 8, 201511:40 am

Greg Kumparak June 8, 201511:40 am

He demonstrates the creation of a singe photo watch face. He opens a photo within the on-watch photos app; he does a hard press on the photo, and taps a “Make a watch face” button that pops up. Tada! New watch face.

Darrell Etherington June 8, 201511:40 am

Darrell Etherington June 8, 201511:39 am

Greg Kumparak June 8, 201511:38 am

Developers will also be able to utilize the taptic engine to subtle communicate with the user, and access the digital crown to have it control the interface however they see fit (as opposed to being forced to use it for scrolling)

Matthew Panzarino June 8, 201511:38 am

HealthKit is accessible to Apple Watch apps, including streaming heart rate data. This was something I was asking for a few weeks ago when I monitored a loved one’s tachychardic heart episode.

Darrell Etherington June 8, 201511:38 am

Darrell Etherington June 8, 201511:37 am

Greg Kumparak June 8, 201511:37 am

“You’ll be able to access accelerometer data, to do things like measure golf swings”

Darrell Etherington June 8, 201511:37 am

Darrell Etherington June 8, 201511:37 am

Matthew Panzarino June 8, 201511:37 am

New ‘native’ Apple Watch apps run wholly on the Watch. Which means Watch can use WiFi to work without an iPhone. Nibbling away at the cord attaching Watch to phone.

Greg Kumparak June 8, 201511:37 am

“We knew you wanted to play back video — you can do that, by playing back short-form videos right on the watch face.”

Darrell Etherington June 8, 201511:37 am

Darrell Etherington June 8, 201511:37 am

Greg Kumparak June 8, 201511:36 am

“We’ve heard lots of feature requests, for things you wanted to do with the watch. You wanted to access the microphone on the watch — with watchOS 2, you can do that. We heard you wanted to play audio through the watch’s speaker, you can do that.”

Darrell Etherington June 8, 201511:36 am

Darrell Etherington June 8, 201511:36 am

Darrell Etherington June 8, 201511:36 am

Darrell Etherington June 8, 201511:36 am

Greg Kumparak June 8, 201511:36 am

“Now, on to the stuff we’ve built for developers, Out of the gate, you could build apps for the watch with something called WatchKit. These apps today rely on your phone. With Native apps, this logic moves over to the watch.”

Darrell Etherington June 8, 201511:35 am

Darrell Etherington June 8, 201511:35 am

Greg Kumparak June 8, 201511:35 am

Siri will be able to launch glances now, with commands like “Siri, show me the Instagram glance”

Matthew Panzarino June 8, 201511:35 am

Apple begins executing on making the Apple Watch a remote control for real life.

Darrell Etherington June 8, 201511:35 am

Darrell Etherington June 8, 201511:34 am

Matthew Panzarino June 8, 201511:34 am

Those third-party complications, by the way, are easily the best thing about the new watchOS. Most of your time using the watch is spent on the face.

Darrell Etherington June 8, 201511:34 am

Greg Kumparak June 8, 201511:34 am

And, in sync with iOS’ new Apple Pay rewards/loyalty program support, the watch is getting support for things like Walgreens or Dunkin’ Donuts perks via Wallet

Darrell Etherington June 8, 201511:34 am

Darrell Etherington June 8, 201511:34 am

Darrell Etherington June 8, 201511:33 am

Greg Kumparak June 8, 201511:33 am

The Watch is now getting health/fitness achievements, for some reason. 

Darrell Etherington June 8, 201511:33 am

Greg Kumparak June 8, 201511:33 am

Siri can now start workouts, so you can say things like “Siri, start a 30 minute workout” or “Siri, I want to go on a 300 calorie bike ride”

Darrell Etherington June 8, 201511:33 am

Darrell Etherington June 8, 201511:33 am

Darrell Etherington June 8, 201511:32 am

Greg Kumparak June 8, 201511:32 am

You’ll also be able to make Facetime Audio calls from your Apple Watch

Matthew Panzarino June 8, 201511:32 am

Apple’s Time Travel feature scoops up the core of the Pebble Time interface.

Greg Kumparak June 8, 201511:32 am

You know those little doodles you can send to friends from the Apple Watch face? You can draw with multiple colors now! Yay!

Darrell Etherington June 8, 201511:32 am

Darrell Etherington June 8, 201511:32 am

Darrell Etherington June 8, 201511:32 am

Darrell Etherington June 8, 201511:32 am

Darrell Etherington June 8, 201511:31 am

Darrell Etherington June 8, 201511:31 am

Greg Kumparak June 8, 201511:31 am

“Time Travel” allows you to use the digital crown to rewind/fast forward the information presented in these complications, where available. Want to see what the game’s score was 30 minutes ago? Just rewind a bit.

Darrell Etherington June 8, 201511:31 am

Darrell Etherington June 8, 201511:30 am

Darrell Etherington June 8, 201511:30 am

Darrell Etherington June 8, 201511:30 am

Matthew Panzarino June 8, 201511:29 am

App developers can now make their own Apple Watch complications, which is going to be great. Fantastical, MLB, HomeKit hardware and other items right on your watch face is huge.

Greg Kumparak June 8, 201511:29 am

(Complications are the things you can add to your watch face, which traditionally includes things like weather or moon phases. With this, devs will be able to add things like flight details, or sports scores)

Darrell Etherington June 8, 201511:29 am

Darrell Etherington June 8, 201511:29 am

Greg Kumparak June 8, 201511:29 am

With watchOS 2, third party devs will be able to make their own complications

Darrell Etherington June 8, 201511:29 am

Greg Kumparak June 8, 201511:28 am

Time-lapse faces, which show time-relevant time lapses from places like London, Shanghai, and New York.

Darrell Etherington June 8, 201511:28 am

Darrell Etherington June 8, 201511:28 am

Greg Kumparak June 8, 201511:28 am

Timepiece (the Watch’s… watch) will be getting some new watch faces:
– Photo Face (a face made from a single photo)
– Photo Album Face (a face made from an album)

Darrell Etherington June 8, 201511:28 am

Darrell Etherington June 8, 201511:28 am

Darrell Etherington June 8, 201511:27 am

Greg Kumparak June 8, 201511:27 am

First up: Timepiece. 

Darrell Etherington June 8, 201511:27 am

Matthew Panzarino June 8, 201511:27 am

A ‘native’ software development kit for the watch means deeper access to its hardware.

Greg Kumparak June 8, 201511:27 am

“To tell you all about it, I’d like to invite up my friend Kevin Lynch”

Darrell Etherington June 8, 201511:27 am

Greg Kumparak June 8, 201511:27 am

“We started selling the Apple Watch just 6 weeks ago; today, we’re already talking about the next version of the watchOS”

Greg Kumparak June 8, 201511:26 am

“For us, this is a giant moment. This is how we felt when we launched the App Store. Opening a new platform for developers to create applications that can really change peoples lives. We really believe in this space; we believe in technology created for the rest. We believe that by opening up the platform, you’ll create new and powerful uses that today we can only imagine”

Matthew Panzarino June 8, 201511:26 am

Apple officially names watchOS (a change of case and spacing).

Greg Kumparak June 8, 201511:25 am

“Now, we want to talk about the next opportunity the change the world: the opportunity to bring native apps to the watch”

Greg Kumparak June 8, 201511:25 am

Cook: On behalf of everyone at Apple, we’d like to thank the developer community for everything you’ve done

Greg Kumparak June 8, 201511:24 am

850 apps are downloaded every second

Greg Kumparak June 8, 201511:24 am

Random tidbit from the video: the average person has 119 apps.

Greg Kumparak June 8, 201511:24 am

The video cuts from person, all discussing how big and transformative the App Store has been. Plenty of people like Neil Degrasse Tyson (!) and JJ Abrams, alongside educators and developers 

Darrell Etherington June 8, 201511:24 am

Darrell Etherington June 8, 201511:21 am

Darrell Etherington June 8, 201511:21 am

Darrell Etherington June 8, 201511:20 am

Darrell Etherington June 8, 201511:20 am

Darrell Etherington June 8, 201511:19 am

Darrell Etherington June 8, 201511:19 am

Greg Kumparak June 8, 201511:18 am

Video time!

Greg Kumparak June 8, 201511:18 am

Tim: We could not be more proud of the work that you’re doing… so we’ve made a video about your incredible impact.

Greg Kumparak June 8, 201511:18 am

Apple has now paid out $30B to developers

Darrell Etherington June 8, 201511:18 am

Greg Kumparak June 8, 201511:17 am

“Underpinning all of this, the App Store is very key. It’s hard to remember a day without the App Store. I’m happy to announce the App Story recently passed a major milestone: 100 billion app downloads”

Matthew Panzarino June 8, 201511:17 am

Let’s hope Swift 2 gets open sourced faster than Facetime, which never did. Complications related to codecs and transport technology caused issues there. Hard to imagine same will happen with Swift.

Greg Kumparak June 8, 201511:17 am

Cook has returned to the stage, and is recapping some of what we saw today

Greg Kumparak June 8, 201511:15 am

iOS 9 will work on all devices supported by iOS 8  (list incoming)

Darrell Etherington June 8, 201511:15 am

Darrell Etherington June 8, 201511:15 am

Greg Kumparak June 8, 201511:15 am

iOS 9 Developer Beta is coming today. A public beta (the first one for iOS) is coming in July. It’ll come as a free upgrade “in the fall”

Darrell Etherington June 8, 201511:15 am

Matthew Panzarino June 8, 201511:15 am

Big, big applause on that one.

Greg Kumparak June 8, 201511:14 am

The crowd goes bananas.

Greg Kumparak June 8, 201511:14 am

“We think Swift should be available to everyone.. and today, we’re announcing that Swift … is going open source”

Darrell Etherington June 8, 201511:14 am

Greg Kumparak June 8, 201511:14 am

He’s blazing right through the Swift 2 stuff, but it’ll feature things like mutability warnings, faster debugging, and shorter compilation times

Darrell Etherington June 8, 201511:14 am

Greg Kumparak June 8, 201511:13 am

Next up: Swift 2

Darrell Etherington June 8, 201511:13 am

Greg Kumparak June 8, 201511:13 am

CarPlay is going wireless — you’ll be able to leave your phone in your backpack, and CarPlay will still work.

Darrell Etherington June 8, 201511:13 am

Darrell Etherington June 8, 201511:12 am

Darrell Etherington June 8, 201511:12 am

Matthew Panzarino June 8, 201511:12 am

Apple adding reproductive health, which would enable period tracking, to HealthKit is a really nice addition. Apple was criticized for not offering reproductive data as a part of HealthKit’s original set of features.

Greg Kumparak June 8, 201511:12 am

With iOS 9, Homekit will get support for Window Shades, Security systems, and more — and it’s getting remote accessibility via iCloud, allowing you to control your HomeKit devices on the go

Darrell Etherington June 8, 201511:12 am

Greg Kumparak June 8, 201511:11 am

Next up: Homekit

Darrell Etherington June 8, 201511:11 am

Darrell Etherington June 8, 201511:11 am

Greg Kumparak June 8, 201511:11 am

They’ve got all sorts of new fun things for the devs, including ReplayKit — a framework for recording and sharing gameplay videos.

Darrell Etherington June 8, 201511:11 am

Greg Kumparak June 8, 201511:10 am

Craig is quickly covering some of the performance enhancements: massive battery improvements, all while the OS filesize itself shrinks. iOS 8 was a 4.6 GB, iOS 9 will be 1.3 GB

Darrell Etherington June 8, 201511:10 am

Darrell Etherington June 8, 201511:10 am

Darrell Etherington June 8, 201511:09 am

Darrell Etherington June 8, 201511:09 am

Darrell Etherington June 8, 201511:08 am

Darrell Etherington June 8, 201511:08 am

Greg Kumparak June 8, 201511:07 am

Split view is only available on iPad Air 2

Darrell Etherington June 8, 201511:07 am

Darrell Etherington June 8, 201511:07 am

Greg Kumparak June 8, 201511:07 am

“The best news [as a developer]: If you’ve adopted auto layout, this will all just work”

Darrell Etherington June 8, 201511:07 am

Greg Kumparak June 8, 201511:07 am

He can drag the picture-in-picture video around the screen, resizing it with a pinch zoom. It’s really damned pretty.

Matthew Panzarino June 8, 201511:06 am

Apple introduces a revolutionary new iPad technology for the summer of 1988: PIP

Darrell Etherington June 8, 201511:06 am

Darrell Etherington June 8, 201511:06 am

Greg Kumparak June 8, 201511:06 am

He brings up a video within the ESPN app. An email comes in. He taps the notification, which opens the Mail app — but the ESPN video goes picture-in-picture, and continues to play

Darrell Etherington June 8, 201511:05 am

Greg Kumparak June 8, 201511:05 am

He has a note open on the right side of the screen; he taps a Map link within it. It opens within the maps app on the left side of the screen

Darrell Etherington June 8, 201511:04 am

Darrell Etherington June 8, 201511:04 am

Greg Kumparak June 8, 201511:04 am

On the left, he’s running safari; on the right, notes. Each is running fully independently.

Darrell Etherington June 8, 201511:04 am

Greg Kumparak June 8, 201511:03 am

He swipes down from above on the Messages view, and is able to switch just that one app independently 

Darrell Etherington June 8, 201511:03 am

Darrell Etherington June 8, 201511:03 am

Darrell Etherington June 8, 201511:03 am

Greg Kumparak June 8, 201511:03 am

Craig is demonstrating the split screen view. He’s in Safari, but swipes from the right side of the screen — a view of the messages app slides into place.

Darrell Etherington June 8, 201511:03 am

Matthew Panzarino June 8, 201511:03 am

By turning iPad’s keyboard into a trackpad and launched split screen apps. Finally differentiating iPad from iPhone definitively.

Greg Kumparak June 8, 201511:02 am

Next up: split view multitasking

Greg Kumparak June 8, 201511:02 am

The iPad also has deeper support for hardware keyboards now – things like command tabs are now supported

Darrell Etherington June 8, 201511:02 am

Darrell Etherington June 8, 201511:02 am

Darrell Etherington June 8, 201511:01 am

Darrell Etherington June 8, 201511:01 am

Matthew Panzarino June 8, 201511:01 am

Apple just turned the iPad’s keyboard into a trackpad.

Greg Kumparak June 8, 201511:01 am

If you put two fingers on the keyboard, it now becomes a trackpad that can control the cursor. Swipe to the left with two fingers, and the cursor will move accordingly

Greg Kumparak June 8, 201511:01 am

They’ve added cut/copy/paste and formatting shortcuts above the keyboard

Darrell Etherington June 8, 201511:00 am

Greg Kumparak June 8, 201511:00 am

First up: a quicktype keyboard.

Darrell Etherington June 8, 201511:00 am

Greg Kumparak June 8, 201511:00 am

“For many, the iPad is the primary computer”

Matthew Panzarino June 8, 201511:00 am

News has implications for Facebook’s Instant Article and Flipboard, obviously. Twitter (or another suitor) may finally get the price they’ve been looking for there.

Darrell Etherington June 8, 201511:00 am

Greg Kumparak June 8, 201511:00 am

“Next, lets turn to iPad”

Darrell Etherington June 8, 201510:59 am

Greg Kumparak June 8, 201510:59 am

In line with Apple’s recent focus on Privacy, nothing from the News app is shared with third parties, and a list of what you read isn’t pushed back to the mothership

Darrell Etherington June 8, 201510:59 am

Darrell Etherington June 8, 201510:59 am

Darrell Etherington June 8, 201510:58 am

Greg Kumparak June 8, 201510:57 am

She searches for “swift”, and it offers up two categories: Taylor Swift, and Apple’s Swift programming language. Articles are properly sorted into each category, so you’re not reading about Taytay’s latest drama when all you want is code news.

Darrell Etherington June 8, 201510:57 am

Darrell Etherington June 8, 201510:57 am

Darrell Etherington June 8, 201510:56 am

Greg Kumparak June 8, 201510:56 am

Tap the “explore” tab on the bottom, and it’ll offer up publishers and topics it thinks you might like

Darrell Etherington June 8, 201510:56 am

Greg Kumparak June 8, 201510:55 am

You hop from article to article by swiping. She’s demonstrating a few articles built with the new Apple News format in mind. It supports image galleries, inline videos, and more.

Darrell Etherington June 8, 201510:55 am

Darrell Etherington June 8, 201510:55 am

Darrell Etherington June 8, 201510:54 am

Darrell Etherington June 8, 201510:54 am

Darrell Etherington June 8, 201510:54 am

Greg Kumparak June 8, 201510:54 am

“The articles can come from anywhere, but the best are built in our new Apple News format”

Darrell Etherington June 8, 201510:54 am

Greg Kumparak June 8, 201510:54 am

From those subscriptions, it creates a feed called “For You”.

Darrell Etherington June 8, 201510:53 am

Darrell Etherington June 8, 201510:53 am

Greg Kumparak June 8, 201510:53 am

When you first launch it,  it offers up things like Time, Wired, BuzzFeed, DaringFireball, and more as quick subscriptions

Darrell Etherington June 8, 201510:53 am

Greg Kumparak June 8, 201510:53 am

“The first thing News wants to do is get a sense of what you like”

Darrell Etherington June 8, 201510:53 am

Greg Kumparak June 8, 201510:53 am

We’re hopping into a demo of News now

Matthew Panzarino June 8, 201510:52 am

Here is Apple’s Flipboard/Facebook Instant competitor: News. Likely built by Prss team.

Darrell Etherington June 8, 201510:52 am

Darrell Etherington June 8, 201510:52 am

Darrell Etherington June 8, 201510:52 am

Greg Kumparak June 8, 201510:52 am

“Today, I’m pleased to announce a new application: News

Darrell Etherington June 8, 201510:52 am

Darrell Etherington June 8, 201510:51 am

Matthew Panzarino June 8, 201510:51 am

Apple is shipping transit in two countries first. The US and…surprise…China. China is incredibly important to Apple’s business going forward. 

Darrell Etherington June 8, 201510:51 am

Darrell Etherington June 8, 201510:51 am

Darrell Etherington June 8, 201510:51 am

Darrell Etherington June 8, 201510:51 am

Darrell Etherington June 8, 201510:51 am

Greg Kumparak June 8, 201510:50 am

It’ll support step-by-step directions for getting from point A to point B by public transit. It’ll even tell you how to get around within many popular transit hubs, which is huge

Darrell Etherington June 8, 201510:50 am

Darrell Etherington June 8, 201510:50 am

Matthew Panzarino June 8, 201510:50 am

Some of us have been waiting a very long time for Apple to just rename Passbook to Wallet. Apple, unlike Google, went the way of building trust first before offering people a holistic ‘wallet’ on their smartphone. Time will tell if it pays off, but it demonstrates the difference in their approaches here. 

Darrell Etherington June 8, 201510:50 am

Darrell Etherington June 8, 201510:50 am

Darrell Etherington June 8, 201510:49 am

Darrell Etherington June 8, 201510:49 am

Greg Kumparak June 8, 201510:49 am

And as long rumored: this Maps update is focusing on Public Transit 

Greg Kumparak June 8, 201510:49 am

Usage of the built-in maps is 3.5x higher than “the next most popular mapping app” (which, presumably, means Google Maps)

Darrell Etherington June 8, 201510:49 am

Darrell Etherington June 8, 201510:49 am

Darrell Etherington June 8, 201510:49 am

Greg Kumparak June 8, 201510:48 am

Next up: Maps

Darrell Etherington June 8, 201510:48 am

Darrell Etherington June 8, 201510:48 am

Darrell Etherington June 8, 201510:48 am

Darrell Etherington June 8, 201510:47 am

Greg Kumparak June 8, 201510:47 am

You can also sketch within Notes

Greg Kumparak June 8, 201510:47 am

You can now build checklists within the Notes app (which pretty much everyone does manually already)

Darrell Etherington June 8, 201510:47 am

Darrell Etherington June 8, 201510:47 am

Greg Kumparak June 8, 201510:47 am

Notes now supports formatting, for things like heads and increased font sizes

Darrell Etherington June 8, 201510:47 am

Darrell Etherington June 8, 201510:47 am

Greg Kumparak June 8, 201510:47 am

First up: Notes

Greg Kumparak June 8, 201510:47 am

Craig has retaken the stage. “Lets talk about the apps you use most”

Greg Kumparak June 8, 201510:46 am

As a result of the focus expansion, Passbook is being renamed Wallet

Darrell Etherington June 8, 201510:46 am

Darrell Etherington June 8, 201510:46 am

Matthew Panzarino June 8, 201510:46 am

Apple pay offering rewards and loyalty cards is huge, btw. If you’re not familiar with the payments space, loyalty cards are huge drivers of return traffic to stores and have been a big ask for merchants.

Darrell Etherington June 8, 201510:46 am

Greg Kumparak June 8, 201510:45 am

Also rewards cards/loyalty programs from places like Walgreens, and Dunkin’ Donuts

Darrell Etherington June 8, 201510:45 am

Greg Kumparak June 8, 201510:45 am

Coming next to Apple Pay: store cards. Places like JC Penney, and Kohls

Matthew Panzarino June 8, 201510:45 am

Jennifer Bailey, Apple Pay chief, is a woman which is making waves in the commentary as women on Apple’s stage are a rarity.

Darrell Etherington June 8, 201510:45 am

Greg Kumparak June 8, 201510:45 am

Commuters will be able to pay fares on the London transportation system using Apple Pay

Darrell Etherington June 8, 201510:45 am

Darrell Etherington June 8, 201510:44 am

Darrell Etherington June 8, 201510:44 am

Greg Kumparak June 8, 201510:44 am

Apple Pay is coming to the UK next month

Darrell Etherington June 8, 201510:44 am

Greg Kumparak June 8, 201510:44 am

“With the grand momentum of Apple Pay, we’re excited to announce that we’re bringing Apple Pay to the UK”

Darrell Etherington June 8, 201510:44 am

Greg Kumparak June 8, 201510:44 am

“Later this month, Pinterest will launch buyable Pins. You’ll be able to buy from popular retailers using Apple Pay, and only under iOS”

Darrell Etherington June 8, 201510:44 am

Greg Kumparak June 8, 201510:43 am

“We’re also excited to be working with Pinterest”

Darrell Etherington June 8, 201510:43 am

Greg Kumparak June 8, 201510:43 am

Square is launching a new reader this fall to allow small businesses to accept Apple Pay

Darrell Etherington June 8, 201510:42 am

Darrell Etherington June 8, 201510:42 am

Greg Kumparak June 8, 201510:41 am

Apple Pay will get Discover card support this fall

Darrell Etherington June 8, 201510:41 am

Greg Kumparak June 8, 201510:41 am

Jennifer Bailey, head of Apple Pay, has taken the stage

Matthew Panzarino June 8, 201510:41 am

Yep. Our assumptions about how Apple would execute on this (locally) is correct.

Greg Kumparak June 8, 201510:41 am

Next up: Apple Pay

Greg Kumparak June 8, 201510:41 am

All of the proactive/intelligence data is anonymous, not linked to your AppleID, and not shared with third parties

Darrell Etherington June 8, 201510:40 am

Matthew Panzarino June 8, 201510:40 am

“We do it in a way that does not compromise your privacy…we honestly just don’t want to know. All of this is done on device.“ – Federighi

Greg Kumparak June 8, 201510:40 am

iOS 9’s calendar system now accounts for things like traffic with its alerts

Darrell Etherington June 8, 201510:40 am

Darrell Etherington June 8, 201510:39 am

Matthew Panzarino June 8, 201510:39 am

Lube, naked butts and poutine. WWDC ladies and gents.

Darrell Etherington June 8, 201510:39 am

Matthew Panzarino June 8, 201510:39 am

The dad jokes are flying fast and thick now.

Darrell Etherington June 8, 201510:39 am

Darrell Etherington June 8, 201510:39 am

Greg Kumparak June 8, 201510:38 am

He needs to convert some of the ingredients from the recipe — fortunately, spotlight can now do that. He types “12 tbsp”; it auto converts to 3/4 cup

Darrell Etherington June 8, 201510:38 am

Darrell Etherington June 8, 201510:38 am

Greg Kumparak June 8, 201510:38 am

He swipes over to the search screen, pictured below. He searches for “Potatoes”; it offers up recipes from a third party app, Yumly.

Darrell Etherington June 8, 201510:37 am

Darrell Etherington June 8, 201510:37 am

Darrell Etherington June 8, 201510:37 am

Matthew Panzarino June 8, 201510:36 am

If the Proactive Assistant uses data on your local device inside your apps — but doesn’t use that data for anything else — that could be the way that Apple does what Google Now or Cortana does without giving up sole ownership of data.

Greg Kumparak June 8, 201510:36 am

He receives an invite to a karaoke party; Proactive recognizes this as an invite, and automatically throws it into his calendar

Darrell Etherington June 8, 201510:36 am

Darrell Etherington June 8, 201510:36 am

Greg Kumparak June 8, 201510:36 am

Craig demonstrates some of the new context-sensitive features. He pops into a message from Phil Schiller. He says “Remind me about this later today”; when Siri reminds him later, it’ll know to jump right into that message.

Darrell Etherington June 8, 201510:35 am

Darrell Etherington June 8, 201510:35 am

Greg Kumparak June 8, 201510:34 am

iOS now has an API for search, allowing it to find content — like, say, an airBNB that you’ve reserved — within 3rd party apps. These search results are deeplinked within the app, so clicking them will open up the relevant app in the appropriate place (like on the AirBNB listing page)

Darrell Etherington June 8, 201510:34 am

Darrell Etherington June 8, 201510:33 am

Darrell Etherington June 8, 201510:33 am

Greg Kumparak June 8, 201510:33 am

When you swipe to the left from the homescreen, it’ll now offer up  a list of the people you contact most, or the apps that you tend to use around this time of day.

Darrell Etherington June 8, 201510:33 am

Matthew Panzarino June 8, 201510:32 am

Apple says Siri is context sensitive, drawing information from a variety of your devices and applications. Context awareness across the board requires personal data, but as I mentioned when talking about Apple and privacy, their goal will be to do it ‘locally’ within a user’s devices and maybe their secure personal cloud.

Greg Kumparak June 8, 201510:32 am

The dialer app will now be able to identify phone numbers, but in a curious way: it recognizes phone numbers from your emails

Darrell Etherington June 8, 201510:32 am

Darrell Etherington June 8, 201510:32 am

Darrell Etherington June 8, 201510:32 am

Greg Kumparak June 8, 201510:31 am

Siri also has some degree of  context sensitivity; you can now say “Remind me about this when I get home” to Siri while looking at a page, and it knows you’re referring to that page.

Matthew Panzarino June 8, 201510:31 am

Remember Tim Cook’s comments on privacy a week ago? Craig is now talking about the intelligence of Siri — which is reliant on data being given to it. How Apple executes on that intelligence will be their differentiating factor. 

Darrell Etherington June 8, 201510:31 am

Darrell Etherington June 8, 201510:31 am

Darrell Etherington June 8, 201510:31 am

Greg Kumparak June 8, 201510:31 am

Here, like with OS X, you can use natural language in your searches. You can say things to Siri like “Show me my photos from last july”

Darrell Etherington June 8, 201510:30 am

Darrell Etherington June 8, 201510:30 am

Greg Kumparak June 8, 201510:30 am

Since last year, Siri has gotten 40% faster in its response times

Matthew Panzarino June 8, 201510:30 am

Improvements in those 4 areas are what Apple is all about with iOS 9. This is not going to be a ‘ton of new features’ update. 

Greg Kumparak June 8, 201510:30 am

But they also wanted to improve “the intelligence” of the OS, improve the built-in apps, and improve the iPad experience

Darrell Etherington June 8, 201510:30 am

Darrell Etherington June 8, 201510:30 am

Darrell Etherington June 8, 201510:29 am

Greg Kumparak June 8, 201510:29 am

“We wanted to elevate the foundations of the platform; things like extending your battery life, performance, and security.”

Darrell Etherington June 8, 201510:29 am

Matthew Panzarino June 8, 201510:29 am

Craig: Tucked, btw.

Darrell Etherington June 8, 201510:29 am

Greg Kumparak June 8, 201510:29 am

“We’re now looking forward to iOS 9”

Darrell Etherington June 8, 201510:29 am

Darrell Etherington June 8, 201510:29 am

Greg Kumparak June 8, 201510:29 am

83% of active iPhone users are on iOS 8

Darrell Etherington June 8, 201510:28 am

Matthew Panzarino June 8, 201510:28 am

Federighi now setting up iOS 9 being a ‘maintenance update’ as well.

Greg Kumparak June 8, 201510:28 am

Next up: iOS

Greg Kumparak June 8, 201510:28 am

It’ll go into public beta in July, And will be available as a free upgrade for all “this Fall”

Darrell Etherington June 8, 201510:28 am

Darrell Etherington June 8, 201510:28 am

Greg Kumparak June 8, 201510:28 am

OS X El Capitan will go into developer preview today

Matthew Panzarino June 8, 201510:28 am

Apple is already done talking about El Capitain — which means that it’s really, really great that it’s being offered for free. IYKWIM

Greg Kumparak June 8, 201510:28 am

Craig mentions a few other devs who are working with metal already: 2k, unity, blizzard, unreal, and others.

Darrell Etherington June 8, 201510:27 am

Greg Kumparak June 8, 201510:26 am

The game is quite pretty — lots of particle effects, tons of realtime lighting effects, and complex objects being tossed around the screen.

Darrell Etherington June 8, 201510:25 am

Darrell Etherington June 8, 201510:25 am

It’s Fortnite Greg

Darrell Etherington June 8, 201510:25 am

Greg Kumparak June 8, 201510:24 am

They’re demonstrating an in-editor view of an upcoming Epic game, Fortnite*.

Darrell Etherington June 8, 201510:24 am

Darrell Etherington June 8, 201510:24 am

Greg Kumparak June 8, 201510:23 am

Metal brings a 10x rendering performance, which is important for games. To demonstrate this, they’ve partnered with Epic Games, who has taken the stage.

Darrell Etherington June 8, 201510:23 am

Darrell Etherington June 8, 201510:23 am

Greg Kumparak June 8, 201510:23 am

‘What we’ve seen from working with early pro developers is incredible.” Craig mentions that Adobe was able to increase performance in After Effects by 8x.

Darrell Etherington June 8, 201510:23 am

Darrell Etherington June 8, 201510:22 am

Darrell Etherington June 8, 201510:22 am

Darrell Etherington June 8, 201510:22 am

Greg Kumparak June 8, 201510:22 am

Metal is Apple’s framework for running complex graphical code as close to the hardware (or “the metal”) as possible

Darrell Etherington June 8, 201510:22 am

Greg Kumparak June 8, 201510:21 am

“This year, we’re bringing Metal to the Mac” 

Darrell Etherington June 8, 201510:21 am

Darrell Etherington June 8, 201510:21 am

Greg Kumparak June 8, 201510:21 am

Next up: OS X’s performance. “We’ve optimized performance throughout the OS. App switching is 2x faster, opening mail is 2x faster, and opening a PDF is 4x as fast”

Darrell Etherington June 8, 201510:21 am

Darrell Etherington June 8, 201510:20 am

Greg Kumparak June 8, 201510:20 am

If you’re running multiple Desktops/Spaces, Mission Control now handles everything intelligently. For example, dropping a currently running app into a desktop that is currently full screen will automatically establish a split-screen view

Darrell Etherington June 8, 201510:19 am

Darrell Etherington June 8, 201510:19 am

Darrell Etherington June 8, 201510:19 am

Darrell Etherington June 8, 201510:19 am

Matthew Panzarino June 8, 201510:19 am

Splitscreen browsing windows which snap to one another telegraphs possible splitscreen on iPad. 

Greg Kumparak June 8, 201510:18 am

You can now drag an app to one side of the screen to automatically snap it to that edge

Darrell Etherington June 8, 201510:18 am

Matthew Panzarino June 8, 201510:18 am

Natural language support within Mail (and likely all native apps) means speaking to OS X like a human. The future.

Darrell Etherington June 8, 201510:18 am

Greg Kumparak June 8, 201510:17 am

OS X seems to be getting system-wide level natural language search. You can run a search for something like “Show me all the mail I ignored from phil” as a search query, and it’ll parse it properly. 

Darrell Etherington June 8, 201510:16 am

Matthew Panzarino June 8, 201510:16 am

Not that these aren’t nice features! But there will likely be a lot of other stuff to fill time if we’re already this far deep into El Cap.

Darrell Etherington June 8, 201510:16 am

Darrell Etherington June 8, 201510:16 am

Matthew Panzarino June 8, 201510:16 am

The applause for the browser-wide muting of audio has gotten the biggest applause so far. It’s very fiddly stuff right off the bat. 

Greg Kumparak June 8, 201510:15 am

Spotlight’s search window can now be resized/moved around. “Thats innovation for you”, Craig jokes.

Greg Kumparak June 8, 201510:15 am

Tabs will also have audio/music indicators, a la Chrome, allowing you to figure out which Tab is blaring audio at you. He demonstrates this with a not-so-subtle Rickroll

Darrell Etherington June 8, 201510:15 am

Greg Kumparak June 8, 201510:15 am

You can now pin sites within Safari; pinned sites open with Safari, and seem to be preloaded. They stick to the left of tabs as new tabs open.

Darrell Etherington June 8, 201510:14 am

Darrell Etherington June 8, 201510:14 am

Greg Kumparak June 8, 201510:14 am

He’s popping into Mail. Messages can be swiped around within Mail to be deleted/marked as new, Mailbox style.

Darrell Etherington June 8, 201510:14 am

Matthew Panzarino June 8, 201510:14 am

The fact that we’ve jumped right into demoing refinements and gesture updates also indicates that ‘refinement’ is the theme of this version of OS X.

Darrell Etherington June 8, 201510:13 am

Greg Kumparak June 8, 201510:13 am

Craig Highlights three improvements to OS X Yosemite with El Capitan: Spotlight, Built-in apps, and window management.

Matthew Panzarino June 8, 201510:13 am

So we were right on that call. El Capitain, a mountain inside of Yosemite, signals that this update will be a refinement of OS X Yosemite, rather than a complete revamp.

Darrell Etherington June 8, 201510:13 am

Darrell Etherington June 8, 201510:12 am

Greg Kumparak June 8, 201510:12 am

The new name for the next OS X: OS X El Capitan

Matthew Panzarino June 8, 201510:12 am

We’ve got naked butts.

Darrell Etherington June 8, 201510:12 am

Greg Kumparak June 8, 201510:12 am

“We started with a product naming meeting” *cut to a shot of a bunch of product managers sitting in a hot tub*

Darrell Etherington June 8, 201510:12 am

Matthew Panzarino June 8, 201510:12 am

Now we’re gonna get a name for the new OS X

Matthew Panzarino June 8, 201510:11 am

Craig Federighi is out to tout OS X. Big laughs in the audience at a slide showing Windows 10 at very low adoption.

Darrell Etherington June 8, 201510:11 am

Greg Kumparak June 8, 201510:11 am

The adoption rate for Yosemite is at 55% of active mac users in just 8 months after release. 

Darrell Etherington June 8, 201510:11 am

Darrell Etherington June 8, 201510:11 am

Greg Kumparak June 8, 201510:10 am

“We’re gonna start today with OS X”

Darrell Etherington June 8, 201510:10 am

Greg Kumparak June 8, 201510:10 am

Craig Federighi has taken the stage; the audience, again, goes crazy

Matthew Panzarino June 8, 201510:10 am

Wow, Cook skips over the usual updates on how Apple is doing to get right to it. This must be packed.

Darrell Etherington June 8, 201510:10 am

Matthew Panzarino June 8, 201510:10 am

The original team note, btw, had some lube on it, no word on Apple giving them lube. (Apple has edited the lube out of the one shown on stage, likely to avoid their CEO floating in front of the phrase ’50 gallon tub of lube’.)

Darrell Etherington June 8, 201510:09 am

Greg Kumparak June 8, 201510:09 am

He’s running down the agenda of what we’re talking about today: first OS X, then iOS, then native apps on Apple Watch’s watchOS

Matthew Panzarino June 8, 201510:09 am

Cook delivers an anecdote about the Cleveland Indians holding Brandon Moss’ home run ball hostage for a bunch of Apple products. So Apple gives them a bunch of stuff to get the ball back.

Darrell Etherington June 8, 201510:09 am

Darrell Etherington June 8, 201510:08 am

Darrell Etherington June 8, 201510:08 am

Greg Kumparak June 8, 201510:07 am

Tim mentions that 350 people in the audience are students here on a scholarship — the youngest of which is just 12 years old.

Greg Kumparak June 8, 201510:06 am

“While we don’t have any highflying trapeze acts, we have a lot to talk about this morning”

Darrell Etherington June 8, 201510:06 am

Matthew Panzarino June 8, 201510:05 am

Lots of clapping in the audience as Cook walks out on stage after that very long opening skit. 

Greg Kumparak June 8, 201510:05 am

“Welcome to San Francisco! Welcome to WWDC 2015!!”

Greg Kumparak June 8, 201510:05 am

Tim Cook has taken the stage

Darrell Etherington June 8, 201510:05 am

Matthew Panzarino June 8, 201510:04 am

A big musical number with Dani Pudi singing about the App Store. This is a first for sure.

Darrell Etherington June 8, 201510:03 am

Matthew Panzarino June 8, 201510:03 am

“You’re an Angel Investor, you make millions off of kids dreams”

Darrell Etherington June 8, 201510:03 am

Matthew Panzarino June 8, 201510:03 am

Now Hader is in an elevator full of Tim Cook lookalikes.

Matthew Panzarino June 8, 201510:02 am

We’ve got a tinder swiping joke. We’ve got a drone coffee delivery joke.

Greg Kumparak June 8, 201510:01 am

It’s bill hader, playing the “Director”, doing a monologue to an audience; the camera pans back – turns out he’s talking to himself.

Matthew Panzarino June 8, 201510:01 am

This is a first. A WWDC ‘opening number’ hosted by a sleb.

Greg Kumparak June 8, 201510:01 am

We’re rolling into a video. The title card reads “WWDC Rehearsal”

Greg Kumparak June 8, 201510:00 am

 The lights are down!

Greg Kumparak June 8, 20159:58 am

With three minutes to go, they’re blasting Mark Ronson/Bruno Mars’ Uptown Funk. Heads are a-bobbin’.

Matthew Panzarino June 8, 20159:56 am

The Macs on stage appear to be running a version of OS X that has Yosemite’s El Capitan as a desktop image. Could this be Yosemite’s ‘Snow Leopard’?

Darrell Etherington June 8, 20159:55 am

Matthew Panzarino June 8, 20159:55 am

Hi I am also here. I’ve been out hunting Apple Watch slebs. Will i Am is here but he’s wearing his own thing.

Greg Kumparak June 8, 20159:54 am

The soundtrack has switched over to Fall Out Boy’s “Centuries”. Groans are heard. 

Greg Kumparak June 8, 20159:51 am

10 more minutes!

Darrell Etherington June 8, 20159:51 am

There’s Apple SVP of Internet Software and Services Eddie Cue. If the iTunes Streaming Service is announced here, that’s his baby.

Greg Kumparak June 8, 20159:51 am

Curious about the current climate of the room? It’s perhaps best described as “hot and swampy”

Darrell Etherington June 8, 20159:49 am

Yahoo CEO Marissa Mayer is here. Apple typically loves Yahoo’s mobile apps.

Darrell Etherington June 8, 20159:45 am

That’s Will.I.Am who was just chatting with Ron Conway. MUSIC ANNOUNCEMENT??

Darrell Etherington June 8, 20159:43 am

Up at the front various Apple executives mingle with special guests.

Greg Kumparak June 8, 20159:42 am

18 more minutes! For those trying to line up their soundtracks at home, they’re blasting “Dreaming” by smallpools now.

Darrell Etherington June 8, 20159:39 am

Engadget’s Chris Velazco’s game face.

Greg Kumparak June 8, 20159:38 am

Darrell Etherington June 8, 20159:37 am

This is Business Insider’s Steve Kovach showing off his game face.

Greg Kumparak June 8, 20159:35 am

We’re still just waiting for the auditorium to fill — the number of people they can cram in here is pretty insane, but it takes a while. They’re blasting “Don’t wanna fight” by the Alabama Shakes while we wait.

Greg Kumparak June 8, 20159:33 am

30 more minutes!

Greg Kumparak June 8, 20159:33 am

THANKS FOR THAT, DARRELL. 

Darrell Etherington June 8, 20159:32 am

Greg is too close to be in focus for my fancy lens

Darrell Etherington June 8, 20159:30 am

Getting ready with various handshaking

Darrell Etherington June 8, 20159:27 am

Panzarino is very elusive.

Darrell Etherington June 8, 20159:26 am

Ron Conway talking in the shadows with SF Mayor Ed Lee

Darrell Etherington June 8, 20158:32 am

Getting busy

Darrell Etherington June 8, 20158:09 am

Badge! Red!

Darrell Etherington June 8, 20158:08 am

watchOS gets equal billing with OS X and iOS, that’s good new for Apple Watch fans.

Darrell Etherington June 8, 20158:07 am

We’re in the press holding area, the banners are huge and bright and colorful.