Lawn care startup LawnStarter is announcing that it has raised $6 million in Series A funding.
The company describes itself as “your personal lawn care concierge” — the idea, said co-founder Steven Corcoran, is to express LawnStarter’s “focus on customer experience.”
Similar to the way that startups like Handy and Homejoy (soon to be one and the same?) have brought home cleaning reservations online, LawnStarter allows you to book appointments with gardening pros via the web or mobile app, and rate those pros afterwards. It also notifies you when schedules change due to weather or if you’re due for a seasonal service.
“With lawn care, it’s not the ordering that’s the issue – it’s the ongoing relationship that ensues months and years down the road,” said co-founder Steve Corcoran. “Many homeowners typically have to deal with two or three different service providers (one for mowing, one for fertilization, etc.). We aggregate all of that into one convenient purchase point.”
“I think the thing that fundamentally makes us different is our focus on really helping these existing businesses grow,” Corcoran said. “We didn’t start this company as one of the million verticals of on demand companies; we actually started when our friend quit his job to do lawn care full time prompting us to help him grow his business.”LawnStarter was previously part of the Techstars Austin accelerator program and raised $1 million in seed funding at the beginning of this year. Since then, the company says it has grown 1,000 percent.
The service is currently available in 12 cities, including Austin, San Diego, Orlando and Washington, D.C. (So as a New Yorker, I wasn’t able to test this out myself. Also, I don’t have a lawn. Or a house.) Among other things, new funding will allow it to add new markets.