Interior Define, the company that offers totally customizable sofas at a relatively affordable price, is today announcing new tools to help online shoppers.
The company is introducing a new 3D interface for shoppers so that they can see the products from every angle, in every different customization, so that they truly know what they’re getting into. Before, users were checking out static images of the products.
Interior Define tapped a company called Cylindo, which offers furniture visualization technology, to power the new functionality on their own website.
Interior Define lets users customize around 20 different sofa frames, whether by dimensions, cushion firmness, configuration or by fabric. There are endless combinations and the ability to customize by dimension is something that is usually found at the very high-end of the scale.
The company is about to open a brand new flagship retail space in Chicago, where Interior Define is based, with plans to launch brick-and-mortar locations in other cities soon.
In March, Interior Define snagged Crate & Barrel president Marta Calle as the executive chair of the board.
Interior Define says its growing 20 percent month-over-month in sales.
If you want to check out the new 3D visualizer, head over to the website here.