He Still Cannot Lie: Sir Mix-A-Lot’s First SXSW

Every year, there’s always one musician or celebrity who decides South By Southwest Interactive is the place to be. Maybe they’ve always been interested in technology, or recently start investing in startups, or just want to be associated with smart people making apps. This year, that person is Sir Mix-A-Lot.

It seems like Mix is everywhere, from stage performances to tech music panels to a private dinner my friend Tom hosted last night, where guests were all given free Nikes and trucker hats.

Never mind that it’s been 22 years since the hit single “Baby Got Back” went double platinum and won the 1993 Grammy Award for Best Rap Solo Performance — Mix says he’s a nerd at heart and is making the most of his very first time at SXSW Interactive. He gave me a few minutes of his time in between sound checks to talk more about it.

By the way, this is the first TechCrunch post I’ve ever done and the content couldn’t be more fitting. It really couldn’t.

And, well, here’s that video he is so famous for: