Google Launches New Online Store To Showcase Hardware “Made With Google”

Google is launching a new online store today to showcase “all the latest products made with Google.” The new Google Store, instead of the Play Store, will now become the central spot for buying Google-centric hardware like Google’s own Nexus phones, Android Wear and Nest devices, Chromebooks from Google and its partners, as well as accessories, cases, keyboards and chargers.

The Play Store remains the hub for buying content for these devices, but the hardware from Google and its partners will now only be available in the new Google Store. For the time being, Google will offer free shipping for all purchases, too (but only if you choose the slowest shipping option).

If you made any hardware purchases in the Play Store, all of that information will be automatically transferred to the Google Store.

Google says it’s making this change because “as we’ve added more products to the family, we thought it was time to make it easier for you to learn more about them.” The hardware section was always somewhat hidden in the Play Store and felt out of place among the mobile apps, movies and magazines.