Sitting somewhere between an e-commerce subscription service like Birchbox and a ‘personal shopper’ or stylist, Berlin-based startup Outfittery offers what it calls a curated shopping service for men’s clothing.
After signing up, you simply answer a few questions about your clothing style and sizes, and one of the company’s style experts gives you a call to further understand your tastes. You’re then sent a range of individually picked outfits, usually on a quarterly basis, paying for what you keep and sending the rest back.
The model is very similar to (or basically a clone of) U.S.-based Trunk Club, which was acquired by online fashion retailer Nordstrom in July last year.
To that end, for now at least, Outfittery is exclusively focused on European markets. To further expand in the continent, the German startup has added $20 million in new funding led by Northzone, the Nordic VC best known for being an early backer of Spotify.
About a year ago, Outfittery raised approximately $14.5 million (€13m) from numerous investors, including Highland Capital Partners, Holtzbrinck Ventures and Mangrove Capital Partners, who have also participated in this latest round.
The startup currently operates in Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg, Sweden and Denmark, claiming a customer base of more than 200,000 men in need of some styling.