Email Marketing Startup Iterable Raises $1.2M

Iterable has raised $1.2 million for what it says is a comprehensive platform for email marketing.

CEO Justin Zhu told me that he came from Twitter, while his co-founder Andrew Boni came from Google. At both companies, they saw the impact that email marketing can make, but they also saw some of the challenges that marketers can face trying to personalize and test campaigns.