TrackMaven Raises $14 Million For Its Marketing Monitoring Service

Online, everyone can watch you click… and startup TrackMaven has raised $14 million in equity and debt for its service to help marketers make sense of all that clicking.

The Washington-based company raised $8 million in new financing from investors from returning investors New Enterprise Associates and Bowery Capital and $6 million in debt from Silicon Valley Bank.

TrackMaven provides marketers with ways to track marketing content published by a company’s competitors across any content channel, the company said.

“TrackMaven allows marketers to understand data around how competitors use content and unveil key insights to ensure their own content will resonate. Our mission is to make it easy for marketers to proactively identify topics and tactics that will work in real-time,” said TrackMaven CEO Allen Gannett in a statement.

So far, the company has 40 full-time employees and will use the additional capital to rapidly grow their product development, sales, marketing, and customer success teams, according to a statement. The funding will also support new research and development initiatives.

Customers include Martha Stewart Living, NPR, the National Basketball Association (NBA), Marketo, CSC, and Eddie Bauer, the company said.