How To Opt Out Of Twitter’s New Thing That Tracks Which Apps You Install

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Twitter’s New App Tracking Capabilities To Help Personalize User Experience, Benefit Advertisers


Twitter is now keeping track of which apps you have on your phone, and sending that data back to the mothership (birds nest?)

Is it the worst offense in the world? Nah — they’re not exactly perusing your browsing history and sending it to your grandmother, here. But it’s still irksome, particularly given that Twitter pitches it as something they’re doing for you but makes the whole thing opt-out instead of opt-in.

(You’ll see a notification letting you know that the feature has been enabled once it goes live on your account. Scroll past it, and you’re opted in.)

Fortunately, turning the whole thing off right out of the gate is pretty straight forward.

Here’s how to turn it off:

  1. If you haven’t seen the notification yet, turning on “Limit ad tracking” on iOS or “Opt out of interest based-ads” on Android (Accounts -> Google -> Ads) will nix the feature before it’s ever turned on.
  2. If it’s already on (or you’re not sure), go to the Twitter app on your device
  3. On iOS, tap the icon. On Android, tap the icon.
  4. Tap settings
  5. Tap your account (you’ll do this seperately for each, if you’re running multiple accounts from one device)
  6. Look for the “Tailor Twitter based on my apps” checkbox. If it’s not there, it hasn’t been enabled on your account yet.

Flip that switch, and voila! You’re done.