Productivity Startup Rolls Out A Business-Focused Upgrade, Subscription Pricing, a productivity startup with apps for calendaring and task management which claims a reach of over 11 million users, is today expanding beyond its earlier consumer focus with a new set of features – and pricing plans – aimed at businesses. In the 2.0 release out today, colleagues and teams can now use’s task list application to collaborate on tasks, share files and more.

These more advanced features will be available in both 2.0 free and 2.0 Premium, the latter which will be a subscription-based service costing $5/month or $45/year, following its discounted launch pricing (available now for the next two weeks), which will offer the same feature set for $3/month or $27/year.

Free users will be able to collaborate with 2 members per task, while paid users can collaborate with as many people as they wish. Meanwhile, free users are limited to file uploads of 5 MB max from Dropbox and sharing 5 “Moments” (’s daily planner) per month, while paid users have no such restrictions.


The new app also offers customizable reminders and the ability to change the background theme from white to pink, green, blue or black. The service makes sense for multi-device users, too, as it works on both web and mobile.

While there are a number of task list applications on the app stores today, most of these are more of a lifestyle business or hobbies for their creators. They may be available as a paid download or offer in-app upgrades in order to generate revenue. But sold investors on its larger vision of a suite of cross-platform apps that work with each other, and that are marketed as subscription offerings. The company has raised $4.5 million to date, according to CrunchBase, from Innovation Endeavours, Blumberg Capital, Genesis Partners, Joe Lonsdale, and others. is available on Android, iPhone, and Web.