The Media Nuke That Is TechCrunch Disrupt

I told you so. For the last few months in the run-up to TechCrunch Disrupt in London last week, I’d been telling everyone I knew in Europe that what we were bringing would be a different type of event to this global city. The first aspect of this was that, unlike 99% of conferences out there, no-one appearing on stage at Disrupt remains unchallenged about what they say. We rack up our journalists in front of every speaker and we hold their feet to the fire. And as you can see from the coverage, there was quite a few incidences of rather warm feet by the end of it. But that also means speakers step up to the plate and give their all in explaining how their companies are faring. Normally good speakers are made great because of this.

The second aspect of Disrupt is the sheer amount of media that attends. We see that particularly in San Francisco. But London, being a centre for global media (what credible media outlet does NOT have an office in London?), helped us amass the greatest number of journalists to cover Disrupt than we have ever seen outside Silicon Valley. Not only was the tech press there, but also the mainstream media, from TV channels to online to print.

What is the upshot of these vanity metrics? Well, bluntly, enormous amounts of coverage for the startups that appear both on stage, in the Alley, and even those just wandering around as delegates. That’s the magic of Disrupt, and it can’t be taken lightly. If startups are about one thing — other than becoming big global success stories of course — it’s about getting attention.

The first day for Disrupt London saw around 100 media outlets attending, including The Financial Times, City AM, The Independent, Business Insider and CNBC.

Some highlights included Tim Armstrong speaking live with Bloomberg live as well as CNBC and BBC World Business Report, the BBC World New’s flagship business programme. CNBC were at the event throughout the day, covering the event across three shows: Squawk, World Exchange and European Closing Bell.

The BBC’s flagship current affairs programme, Newsnight, was also there for the whole day filming a piece which eventually appeared online. They focused on the Battlefield. BBC Radio 4 and the BBC World Service for Spanish-speaking countries was also there, focusing on Startup Alley.

The second day of TechCrunch Disrupt in London went extremely well, with top tier media attending including The New York Times, CNN, The Daily Telegraph, The Times and The Evening Standard. In particular, City AM, the free daily newspaper for the business and financial heart of London with a circulation over 108,000 in print alone, gave us particular support with news from Disrupt appearing on the front pages several times.

We also had a strong broadcast presence with APTN; Reuters TV who also spoke with start-ups; CNBC were down again and spoke with startups and TechCrunch staff.

Social media around Disrupt also ran into the thousands of Tweets and millions of impressions via social.

Disrupt is a Media Nuke, so just remember that when you are deciding whether to attend next year…

Picture courtesy of Heisenberg Media



The BattleField

Startup Alley


Justin Kan interview

Tim Armstrong interview

Transferwise interview

City A.M.
TechCrunch Disrupt in London: City’s rising tech talent is the star of the show

Interview: Editor-at-large of Techcrunch Mike Butcher

Techcrunch Disrupt: Let the (tech startup) battle commence

Index expecting $10bn EU startup

Techcrunch Disrupt: Mike Butcher and Morten Lund‘s make-up selfie

London’s tech boom is more than just hype – and the City is at its heart

TechCrunch Disrupt: Neelie Kroes dodges Jean-Claude Juncker question as AOL’s Tim Armstrong denies Yahoo merger

Evening Standard
It’s Crunch Time: All You Need to Know About TechCrunch Disrupt

Google commits extra $25 million to European tech start-ups

Financial Times
Google Ventures spells out strategy for investing in Europe

EU needs risk-takers to compete with US: EU’s Kroes
Digital medicine? High-tech health care on the way

AOL Considering Spinning Off Startup Database Unit CrunchBase

Huffington Post
Why News Apps Should Stop Biting the Hands That Feed Them

The Independent
Google commits extra $25m to Europe’s tech start ups
Kids Need To Understand That Posting On The Internet Has Consequences, Says EU Digital Commissioner

The Team Behind Google’s New $100 Million London VC Fund Are All In One Photo At Last

The Story Of Video Games Streaming Site Twitch

After Years Of Success, Mind Candy CEO Speaks Out About The Hellish Last 18 Months

Tim Armstrong says AOL and Yahoo will not merge

The Next Web
Fab CEO: We were spending $14 million per month before Hem pivot

Mind Candy CEO says Moshi Monsters popularity is dwindling on the Web, and revenue is ‘not good’

The Register
EU digi tzar: ‘I like the nickname STEELIE NEELIE. Yeah, why not’
TechCrunch Disrupt Europe 2014: News, photos and the Startup Battlefield LIVE
AOL’s Tim Armstrong Says He Isn’t Thinking About Yahoo At All – Presented by: The Aol. On Network
AOL, Inc. (AOL) has No Plans to Merge with Yahoo! (YHOO) – CEO Armstrong
Hard to believe that Disrupt London opens tomorrow! As always,…
Google Ventures Europe To Start Small With $125 Million Fund

Crate dominates Battlefield to take £30,000 prize
Twitch Co-Founder Attributes Startup Success to Resilience

Waze Co-Founder. I’ll Fall in Love with The Problem Not The Solution

TapTalk: we’re not worried about Facebook’s copycat App

Neelie Kroes on ‘right to be forgotten’ and Europe’s digital future
CloudCannon Lands $500K in funding in partnership with Rightside with Global at TechCrunch Disrupt Europe

TechCrunch in London: The battle to be noticed

Bloomberg TV
AOL CEO Armstrong: Lots of Innovations Left in Online Ads

Reuters TV
Finding Europe’s next tech titan

Are these the next billion-dollar tech ‘unicorns’?

Daily Mail
Don’t tell the teacher! The app that uses your phone’s camera to solve any math equation it sees

This App Can Scan and Solve Math Equations Instantly

Tech Times
PhotoMath Can Solve Math Problems for you

PhotoMath: Match Student’s New Best Friend is the Teacher’s Nightmare

Digital Journal
Math Teachers Beware: New app solves equations with camera
Michael Acton Smith Speaks Out on Facing Tough Times on Mind Candy

Winner of TechCrunch London Startup Battlefield revealed
Introducing PhotoMath, the app that helps you cheat on tests
PhotoMath Is An App That Takes Pictures Of Equations, Then Solves Them
Raspberry Pi will soon have its own display

German media on the winner of Battlefield and other Disrupt news:






IT Times