Live From Apple’s iPad, Mac And OS X Event

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Today’s the day for Apple’s special October event, at which we’ll most likely see the launch of new iPads, new Macs and OS X Yosemite, the latest version of Apple’s Mac operating system. The event is happening live from Apple’s own Cupertino HQ, in their Town Hall Theater, and it all starts at 10 AM PT/1PM ET. We’ll be live blogging all the news as it happens below, and we’ll have follow-up coverage throughout the day right here on TechCrunch, so stay tuned.

Matthew Panzarino October 16, 201411:20 am

Ok folks. That’s all. Thanks for hanging out with us. ’til next time.

Matthew Panzarino October 16, 201411:19 am

Specifically, pulling off aspects of those that others can’t because they have given up too much control, or have a business model that precludes it. It’s the differentiating factor and that’s what these events have all been about.

Darrell Etherington October 16, 201411:19 am

Matthew Panzarino October 16, 201411:19 am

Tim Cook is back up talking about how Apple products work together seamlessly. Apple’s pillars are shaping up to be design, interoperability and privacy. These have been around a while, but the ‘new era’ Apple is leaning heavily on them.

Darrell Etherington October 16, 201411:17 am

Darrell Etherington October 16, 201411:17 am

Matthew Panzarino October 16, 201411:17 am

The Mac Mini dropping to $499 means a lower entry point for ‘halo effect’ adopters of the Mac. Those who have an iPhone or an iPad and want to know what this Mac thing is all about.

Darrell Etherington October 16, 201411:15 am

Also shipping today.

Darrell Etherington October 16, 201411:15 am

Matthew Panzarino October 16, 201411:15 am

Nothing crazy, but a nice overall spec refresh. And a price drop to $499.

Matthew Panzarino October 16, 201411:15 am

And w’ere getting an update to the Mac Mini, a fan favorite machine, today as well.

Darrell Etherington October 16, 201411:15 am

Darrell Etherington October 16, 201411:14 am

Matthew Panzarino October 16, 201411:14 am

Retina iMac $2,499. AMD Radeon R9 M290X standard and R9 M295X upgrade. Ships today. Who’s going to tell my kid she’s not going to Disney?

Darrell Etherington October 16, 201411:14 am

Shipping today.

Darrell Etherington October 16, 201411:14 am

Darrell Etherington October 16, 201411:14 am

Darrell Etherington October 16, 201411:13 am

Darrell Etherington October 16, 201411:13 am

Darrell Etherington October 16, 201411:12 am

Matthew Panzarino October 16, 201411:12 am

If you’re a journalist and you clap at these events your hands should catch on fire.

Matthew Panzarino October 16, 201411:10 am

Apple is now showing off a video of the innards of their new iMac panel that looks like an oil commercial. You know the ones, where you fly in through your engine and see the pistons firing off.

Darrell Etherington October 16, 201411:10 am

Matthew Panzarino October 16, 201411:09 am

Apple is very proud of both its technology and what it calls its technology.

Darrell Etherington October 16, 201411:09 am

Darrell Etherington October 16, 201411:08 am

Darrell Etherington October 16, 201411:08 am

Matthew Panzarino October 16, 201411:08 am

Apple created a new Oxide TFT display, and used organic passivation to reduce pixel crosstalk. Basically these speed up how fast it can refresh pixels and prevents color bleed between pixels. On top of that, it uses 30% less battery.

Darrell Etherington October 16, 201411:08 am

Darrell Etherington October 16, 201411:08 am

Darrell Etherington October 16, 201411:08 am

Darrell Etherington October 16, 201411:07 am

Darrell Etherington October 16, 201411:07 am

Darrell Etherington October 16, 201411:07 am

Darrell Etherington October 16, 201411:07 am

Darrell Etherington October 16, 201411:07 am

Matthew Panzarino October 16, 201411:07 am

“There are 7 times more pixels on the Retina 5k Display than there are on your HDTV” – Phill Schiller.

Darrell Etherington October 16, 201411:06 am

Darrell Etherington October 16, 201411:06 am

Matthew Panzarino October 16, 201411:06 am

And now we have an iMac with Retina display. 27″ display, 5,120 by 2,880 pixels. 14.7M pixels on one display. Schiller says this is the world’s highest resolution display. They’re calling it the Retina 5k display.

Darrell Etherington October 16, 201411:06 am

Darrell Etherington October 16, 201411:06 am

Darrell Etherington October 16, 201411:05 am

Darrell Etherington October 16, 201411:05 am

Matthew Panzarino October 16, 201411:05 am

Now a video about the Retina Displays in Apple devices. Coming to the iMac.

Darrell Etherington October 16, 201411:04 am

Matthew Panzarino October 16, 201411:03 am

Now we’re on to talking about the Mac.

Darrell Etherington October 16, 201411:03 am

Matthew Panzarino October 16, 201411:03 am

The iPad Mini is being reduced $50 and the iPad Mini Retina (now called the iPad Mini 2) is being reduced in price $100.

Matthew Panzarino October 16, 201411:03 am

Cellular versions of those iPads will all be $130 more, of course.

Matthew Panzarino October 16, 201411:02 am

They’re keeping the iPad Mini and iPad Mini Retina are also sticking around. You can order tomorrow, October 17th and they’ll begin to ship a week later.

Darrell Etherington October 16, 201411:02 am

Matthew Panzarino October 16, 201411:02 am

The iPad Air 2 comes in 3 flavors. 16GB WiFi for $499, 64GB WiFi for $599, 128GB at $699. The iPad Mini 3 is $399, $499 and $599 in WiFi.

Darrell Etherington October 16, 201411:02 am

Darrell Etherington October 16, 201411:01 am

Darrell Etherington October 16, 201411:01 am

Darrell Etherington October 16, 201411:01 am

Darrell Etherington October 16, 201411:01 am

Darrell Etherington October 16, 201411:01 am

Darrell Etherington October 16, 201411:01 am

Darrell Etherington October 16, 201411:00 am

Matthew Panzarino October 16, 201411:00 am

The Retina Display in the new iPad Air 2 is now laminated, with no air gaps, like iPhone.

Darrell Etherington October 16, 201410:59 am

Matthew Panzarino October 16, 201410:59 am

So their app is better and faster because Apple gives them more direct access to the iPad’s graphics processor. This is what I said about the numbers making things better for you (but still not being all that useful in isolation).

Darrell Etherington October 16, 201410:58 am

Matthew Panzarino October 16, 201410:58 am

Now we’re getting a demo of a video remix app called Replay that cuts your videos together with effects and music. The developer says its custom rendering engine works 4x faster on Metal.

Darrell Etherington October 16, 201410:57 am

Darrell Etherington October 16, 201410:56 am

Matthew Panzarino October 16, 201410:55 am

Now we’re getting a demonstration of Pixelmator for the iPad. The auditorium just literally applauded a clone tool removing a desert deer.

Darrell Etherington October 16, 201410:54 am

Darrell Etherington October 16, 201410:54 am

Darrell Etherington October 16, 201410:53 am

Matthew Panzarino October 16, 201410:53 am

And, of course, it works with Apple Pay — online purchasing but not retail purchasing, that means no NFC in iPad Air 2.

Darrell Etherington October 16, 201410:52 am

Matthew Panzarino October 16, 201410:52 am

Touch ID works with the Apple store and App Stores, and with apps on the stores.

Darrell Etherington October 16, 201410:52 am

Matthew Panzarino October 16, 201410:52 am

And the new iPad Air 2 has Touch ID.

Darrell Etherington October 16, 201410:51 am

Darrell Etherington October 16, 201410:51 am

Darrell Etherington October 16, 201410:51 am

Darrell Etherington October 16, 201410:51 am

Darrell Etherington October 16, 201410:50 am

Matthew Panzarino October 16, 201410:50 am

New frontside facetime camera, 81% more light. Better selfies.

Matthew Panzarino October 16, 201410:50 am

Slo-mo video, up to 120fps at 720P.

Darrell Etherington October 16, 201410:50 am

Matthew Panzarino October 16, 201410:50 am

Burst mode and timelapse now on iPad, using the A8X image processor.

Darrell Etherington October 16, 201410:49 am

Darrell Etherington October 16, 201410:49 am

Matthew Panzarino October 16, 201410:49 am

Schiller says these images are ‘stunning’ for ones taken with the iPad you ‘brought to do work’, which I think is pretty much the use case for iPad photography. Still, from 25 feet away they look good.

Darrell Etherington October 16, 201410:49 am

Darrell Etherington October 16, 201410:49 am

Darrell Etherington October 16, 201410:48 am

Matthew Panzarino October 16, 201410:48 am

Now we get to see images taken raw with an iPad projected onto a screen which makes it pretty impossible to judge image quality.

Darrell Etherington October 16, 201410:48 am

Darrell Etherington October 16, 201410:48 am

Matthew Panzarino October 16, 201410:48 am

The camera is new. 8MP, 1.12 micron pixels (smaller than iPhone), f2.4 aperture and a new image processor in the A8X chip.

Darrell Etherington October 16, 201410:48 am

Matthew Panzarino October 16, 201410:47 am

Now we’re talking about the iPad’s cameras and what developers have done with them.

Matthew Panzarino October 16, 201410:47 am

Numbers! Graphs! Graphs without numbers!

Darrell Etherington October 16, 201410:47 am

Darrell Etherington October 16, 201410:47 am

Darrell Etherington October 16, 201410:46 am

Darrell Etherington October 16, 201410:46 am

Matthew Panzarino October 16, 201410:46 am

These are very impressive numbers, to be fair, but most folks will not care. This is mostly about what developers can do with them, hopefully letting you do more with an iPad down the road. But as raw numbers they’re masturbatory.

Matthew Panzarino October 16, 201410:45 am

There’s a bunch of numbers here about transistors and whatnot. Just look at the picture if you want to know what they are. 

Darrell Etherington October 16, 201410:45 am

Matthew Panzarino October 16, 201410:44 am

The A8X chip is new for the iPad Air 2, specific to this device.

Darrell Etherington October 16, 201410:44 am

Matthew Panzarino October 16, 201410:44 am

Now we’re breaking apart the display. Anti-reflective coating that Schiller says that no tablet has but iPad. Reduces reflection by 56%.

Darrell Etherington October 16, 201410:44 am

Darrell Etherington October 16, 201410:43 am

Darrell Etherington October 16, 201410:43 am

Darrell Etherington October 16, 201410:43 am

Darrell Etherington October 16, 201410:42 am

Darrell Etherington October 16, 201410:42 am

Matthew Panzarino October 16, 201410:42 am

Phill Schiller up to talk about the new iPad Air 2.

Darrell Etherington October 16, 201410:42 am

Matthew Panzarino October 16, 201410:42 am

“Look how thin it is, can you even see it?” jokes Cook.

Darrell Etherington October 16, 201410:42 am

Matthew Panzarino October 16, 201410:41 am

And here we have the iPad Air 2.

Darrell Etherington October 16, 201410:41 am

Matthew Panzarino October 16, 201410:40 am

Cook says customer sat, drink.

Darrell Etherington October 16, 201410:39 am

Darrell Etherington October 16, 201410:39 am

Darrell Etherington October 16, 201410:38 am

Matthew Panzarino October 16, 201410:38 am

That’s 225M iPads. Basically this section is intended to counteract the narrative that iPad growth is slowing.

Darrell Etherington October 16, 201410:38 am

Matthew Panzarino October 16, 201410:38 am

“We’ve sold more iPads in the first 4 years than any we have of any product in our history.” – Tim Cook.

Darrell Etherington October 16, 201410:38 am

Darrell Etherington October 16, 201410:37 am

Darrell Etherington October 16, 201410:36 am

Matthew Panzarino October 16, 201410:36 am

Tim Cook is back up to talk about iPad.

Darrell Etherington October 16, 201410:36 am

Darrell Etherington October 16, 201410:36 am

Darrell Etherington October 16, 201410:35 am

Darrell Etherington October 16, 201410:35 am

Matthew Panzarino October 16, 201410:35 am

Apple Keynote: Dad Jokes Edition

Darrell Etherington October 16, 201410:35 am

Matthew Panzarino October 16, 201410:35 am

OS X Yosemite launches today.

Darrell Etherington October 16, 201410:34 am

Darrell Etherington October 16, 201410:34 am

Darrell Etherington October 16, 201410:34 am

Matthew Panzarino October 16, 201410:33 am

Now a jokey badging protocol video about secrecy at Apple. It involves a secret handshake.

Matthew Panzarino October 16, 201410:32 am

“Get back to work because you know what I see when I look at my wrist? My wrist” Stephen Colbert to Apple’s Craig Federighi.

Darrell Etherington October 16, 201410:32 am

Darrell Etherington October 16, 201410:31 am

Matthew Panzarino October 16, 201410:30 am

Craig Federighi now making a call to Stephen Colbert, Apple’s ‘Chief Of Secrecy’.

Darrell Etherington October 16, 201410:30 am

Matthew Panzarino October 16, 201410:30 am

Now we’re showing off continuity while poking fun at Apple’s penchant for secrecy is a great stroke. 

Darrell Etherington October 16, 201410:30 am

Darrell Etherington October 16, 201410:29 am

Darrell Etherington October 16, 201410:29 am

Darrell Etherington October 16, 201410:29 am

Darrell Etherington October 16, 201410:28 am

Matthew Panzarino October 16, 201410:28 am

An entire slideshow here about Apple ‘doubling down’ on security, including tinfoil hats. Pretty self-aware and funny stuff. Why not embrace it?

Darrell Etherington October 16, 201410:28 am

Darrell Etherington October 16, 201410:27 am

Matthew Panzarino October 16, 201410:27 am

Secrecy joke on stage. Craig shows an email from Tim Cook that’s titled ‘doubling down on secrecy’. Redacted menu for Cafe Macs. A vault replaces Jony’s lab door and the printers drop straight into shredders.

Darrell Etherington October 16, 201410:27 am

Darrell Etherington October 16, 201410:27 am

Darrell Etherington October 16, 201410:26 am

Darrell Etherington October 16, 201410:26 am

Matthew Panzarino October 16, 201410:26 am

The new WiFi Direct AirPlay mode gets a moment on stage. This allows Apple devices like an iPhone and Apple TV to create an ad-hoc network, letting you AirPlay when not even on the same WiFi network. Look for this tech to become a bigger deal, used for even more things in the future.

Darrell Etherington October 16, 201410:25 am

Darrell Etherington October 16, 201410:25 am

Matthew Panzarino October 16, 201410:25 am

Craig says we ‘almost take for granted’ how our contacts and other data are updated via iCloud. I don’t think any of us take it for granted when that works right, tbh.

Darrell Etherington October 16, 201410:25 am

Matthew Panzarino October 16, 201410:24 am

Now we’re seeing iCloud Drive in the file browser. Seeing iCloud handled just like regular folders with tags and more is a heartening thing to see. 

Darrell Etherington October 16, 201410:24 am

Darrell Etherington October 16, 201410:24 am

Matthew Panzarino October 16, 201410:23 am

Craig is talking up the extra battery life you get out of using Safari, which is actually more important than it sounds. Apple sells mostly portable computers now, so battery efficient code will literally make your old hardware work better. I’ve heard they’ve done a ton of low-level work on drivers, code and more to improve battery this time around so the benchmarks should be interesting to see — especially on upgrades.

Darrell Etherington October 16, 201410:23 am

Darrell Etherington October 16, 201410:23 am

Darrell Etherington October 16, 201410:22 am

Darrell Etherington October 16, 201410:22 am

Matthew Panzarino October 16, 201410:21 am

Some speeds and feeds about JavaScript performance.

Darrell Etherington October 16, 201410:21 am

Darrell Etherington October 16, 201410:20 am

Matthew Panzarino October 16, 201410:20 am

Recapping some of the features announced at WWDC.

Matthew Panzarino October 16, 201410:20 am

Now we’re into talking about OS X Yosemite. 

Matthew Panzarino October 16, 201410:20 am

Apple rarely acknowledges that their software can be (gasp) buggy, and needs improvement. So that’s good.

Darrell Etherington October 16, 201410:20 am

Matthew Panzarino October 16, 201410:19 am

Federighi jokes that they got complaints about iOS 8.1 which led them to make ‘improvements’. Among those is the return of the Camera Roll, which is pretty great news.

Darrell Etherington October 16, 201410:19 am

Darrell Etherington October 16, 201410:19 am

Darrell Etherington October 16, 201410:19 am

Darrell Etherington October 16, 201410:18 am

Darrell Etherington October 16, 201410:18 am

Darrell Etherington October 16, 201410:18 am

Darrell Etherington October 16, 201410:18 am

Matthew Panzarino October 16, 201410:18 am

IBM gets a mention for having adopted Swift. Craig mentions them as ‘our enterprise partner’ and a million time traveling Apple users watching this keynote scream in fear.

Darrell Etherington October 16, 201410:17 am

Darrell Etherington October 16, 201410:17 am

Matthew Panzarino October 16, 201410:17 am

Now we’re talking about Metal, Apple’s new graphics framework that helps games look better on iOS and Swift, its new programming language.

Darrell Etherington October 16, 201410:16 am

Matthew Panzarino October 16, 201410:16 am

1Password gets a nice mention for using TouchID to access it.

Darrell Etherington October 16, 201410:15 am

Matthew Panzarino October 16, 201410:15 am

Klingon addon keyboard for iOS shown on stage. Fanservice!

Darrell Etherington October 16, 201410:15 am

Matthew Panzarino October 16, 201410:15 am

HomeKit, of course, not even launched yet.

Darrell Etherington October 16, 201410:14 am

Matthew Panzarino October 16, 201410:14 am

Craig is talking about developers using iOS technologies like Extensions. This is gonna get real awkward when he gets to HealthKit, whose rollout was rocky at best.

Darrell Etherington October 16, 201410:14 am

Matthew Panzarino October 16, 201410:13 am

First use of the word ‘penetration’ on stage today, drink!

Darrell Etherington October 16, 201410:13 am

Darrell Etherington October 16, 201410:12 am

Darrell Etherington October 16, 201410:12 am

Darrell Etherington October 16, 201410:12 am

Matthew Panzarino October 16, 201410:12 am

Craig Federighi is coming to the stage to talk iOS and OS X.

Matthew Panzarino October 16, 201410:11 am

Developers will need some time to build unique apps and such for the watch, so it’s good that Apple is giving them a few (4-5?) months to play with WatchKit.

Darrell Etherington October 16, 201410:11 am

Matthew Panzarino October 16, 201410:10 am

Apple Watch still launching ‘early next year’, but no exact date. 

Darrell Etherington October 16, 201410:10 am

Matthew Panzarino October 16, 201410:10 am

Apple rolls out WatchKit next month for Apple Watch developers. Plenty of runway to experiment.

Darrell Etherington October 16, 201410:10 am

Matthew Panzarino October 16, 201410:10 am

“It’s impressed people that know a lot about fashion and style, even more than I do,” Jokes Cook on Apple Watch.

Good one Timmy.
Darrell Etherington October 16, 201410:09 am

Darrell Etherington October 16, 201410:09 am

Matthew Panzarino October 16, 201410:09 am

That’s a pretty fast rollout of Apple Pay. 

Darrell Etherington October 16, 201410:09 am

Matthew Panzarino October 16, 201410:08 am

Cook announces that Apple Pay rolls out on Monday, blowing away estimates which pegged next month.

Darrell Etherington October 16, 201410:08 am

Darrell Etherington October 16, 201410:08 am

Darrell Etherington October 16, 201410:08 am

Darrell Etherington October 16, 201410:07 am

Darrell Etherington October 16, 201410:07 am

Matthew Panzarino October 16, 201410:07 am

Cook says Apple has signed up 500 more banks and tons more retailers to support Apple Pay.

Darrell Etherington October 16, 201410:07 am

Matthew Panzarino October 16, 201410:07 am

First time China has been included in the intro bit of an Apple device launch I think.

Darrell Etherington October 16, 201410:07 am

Darrell Etherington October 16, 201410:06 am

Darrell Etherington October 16, 201410:06 am

Matthew Panzarino October 16, 201410:06 am

Chinese pre-orders are off the charts, says Cook.

Matthew Panzarino October 16, 201410:05 am

Cook notes that Apple is launching in China on all three networks. This is a valid point and will be a massive bump for iPhone sales. 

Darrell Etherington October 16, 201410:05 am

Matthew Panzarino October 16, 201410:05 am

Cook says that iPhone first months orders have exceeded previous numbers by ‘a whole lot’.

Darrell Etherington October 16, 201410:04 am

Darrell Etherington October 16, 201410:04 am

Matthew Panzarino October 16, 201410:04 am

Walt. Still got it.

Matthew Panzarino October 16, 201410:04 am

People literally clapping over a Walt Mossberg quote.

Darrell Etherington October 16, 201410:04 am

Matthew Panzarino October 16, 201410:04 am

Tim says there was no better place on earth to be than an Apple Store on iPhone launch day, which I think is a fairly narrow worldview but ok.

Darrell Etherington October 16, 201410:04 am

Matthew Panzarino October 16, 201410:03 am

“It’s been tremendously busy already, but we have a few more things to show you to close out the year.”

Darrell Etherington October 16, 201410:03 am

Matthew Panzarino October 16, 201410:03 am

Tim Cook is out on stage.

Matthew Panzarino October 16, 201410:03 am

Insert montage here. Cityscapes, people shaking iPhones and screaming their balls off. (metaphorically)

Darrell Etherington October 16, 201410:02 am

Matthew Panzarino October 16, 201410:02 am

The people filing in to Apple stores to buy iPhones are clapping and screaming like they were just cured of some really bad disease.

Darrell Etherington October 16, 201410:02 am

Matthew Panzarino October 16, 201410:01 am

Now it’s dubstep/trancecore.

Darrell Etherington October 16, 201410:01 am

Matthew Panzarino October 16, 201410:01 am

We’re starting off with a video recap of the September iPhone launch. People are screaming The music sounds like Inception.

Darrell Etherington October 16, 201410:01 am

A shadowy Brad Molen from Engadget captures what’s important.

Matthew Panzarino October 16, 201410:00 am

Here we go.

Matthew Panzarino October 16, 201410:00 am

A very tiny room here at Apple HQ Town Hall, and it’s packed to the gills.

Matthew Panzarino October 16, 20149:59 am

Howdy folks, as you can see we’re inside the event, which will start up in one minute. Welcome.

Darrell Etherington October 16, 20149:58 am

Is that a new iMac? Hard to tell from here.

Darrell Etherington October 16, 20149:57 am

Craig Federighi and Phil Schiller front left in this packed auditorium.

Darrell Etherington October 16, 20149:53 am

In and seated.

Darrell Etherington October 16, 20149:53 am

Darrell Etherington October 16, 20148:53 am

Darrell Etherington October 16, 20148:53 am

Waiting to be let in to the Town Hall theater. Hall decorations.

Darrell Etherington October 16, 20148:15 am

They’re letting press enter a new waiting area in about 15 minutes, which is rush no. 1 today – the calmer rush.

Darrell Etherington October 16, 20147:08 am

This is what the broadcast frenzy looks like. These TV folks show up hours before us web and print people ever get here.

Darrell Etherington October 16, 20147:00 am

I arrived here pre-dawn, for the same reason that I always get to the airport 3 hours before any flight. Needless to say the real action starts later on.