Drop, the startup that hopes to turn anyone into the perfect chef using an iPad-connected digital baking scale, has raised $2 million in cash. The round, led by Frontline Ventures and Innovation Works with participation from PCH and WI Harper Group will be used to help build out the team and market the product.
The Irish-based startup launched earlier this summer with the aim to make baking outcomes more consistent using digital tools. It uses a bowl that senses the amount of the required ingredient and then, without any other measuring tools, tells you when you’ve added enough of that ingredient. It can also reorganize the amount required in each recipe depending on how many servings you want to make. It will also offer an alternative ingredient if you run out of something or if you just don’t want to use that ingredient. If you have an egg allergy or just want to cut the fat out of something, it will offer something else to use with the same consistency, for instance.
This isn’t the first digital scale out there. Situ is another digital scale out of the UK (this time London) that breaks down ingredients for nutritional data and then translates all that onto its own iPad or Android tablet. Drop is the first digital scale that hooks up with a recipe platform for baking, however.
The digital baking scale is the first in a series of kitchen products that the company plans to launch. All of them will be tied into Drop’s recipe platform.