Remember the “startup guy” uniform promoted by Banana Republic earlier this year? Well the guys at Buck Mason are looking to build an actual uniform, not necessarily just for startups, but for the guy who doesn’t want to waste mental energy on figuring out what to wear.
Buck Mason, which just raised $300k in seed funding, is a men’s clothing brand that focuses exclusively on basics. Everything, from the basic white tee, to the chambray Oxford, to the multiple styles of jeans, is made here in the United States.
The company started out with just $10,000 in bootstrapped funding to take out the middleman and sell high-quality clothing at a relatively affordable price. For example, all the t-shirts are made to last and go for $24/each, while the Oxford shirts are all priced at $88/each. I’ve been wearing around an XS Buck Mason white tee for the past few days (pretty much because I don’t want to take it off) and can honestly say that it seems to rival my higher-priced t-shirts.
Of course, I haven’t put it through the wash a hundred times yet, but the Buck Mason team promises long-lasting quality.
With the new round, from investors like Innovation Global, Finn Capital, Simplepitch Ventures and Kristina Chang of Westlake International, the company plans on expanding the business to keep up with demand.
Buck Mason is interesting in that it allows users to shop for individual pieces while also offering packages. For example, you can pick up the Bruce package (a white tee, a white Oxford, and a pair of jeans) for just over $250, or the Townes package (one pair of shorts, one pair of slacks, a tee, a short-sleeve Oxford, and a long-sleeve Oxford) for almost $450.
Of course, none of this is a subscription but rather a one-off purchase so you can re-up whenever you need without any commitment.
You can check out Buck Mason’s offerings here.