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Shutterfly

Shutterfly Brings Its Online Boutique Tiny Prints To The iPad

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Gillmor Gang LIVE 09.05.14

Shutterfly is expanding its lineup of native iOS applications today with the launch of Tiny Prints for iPad, a mobile version of the online stationary boutique the company acquired in 2011 for $333 million. Like its web-based counterpart, the app allows customers to create and customize stationary, cards and other gifts via a variety of personalization options, including by occasion, paper type, trim, envelope color, and more.

The app also allows you to build your products using photos from your iPad’s gallery or Photo Stream, Facebook, Instagram, and, of course ,Shutterfly, as well as apply photo filters.

Though the name “prints” brings to mind photo printouts or other paper products, Tiny Prints actually includes more categories beyond stationary or cards, like its competitors Sincerely or Red Stamp currently offer.

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It also lets you use your photos to decorate other gifts, like coffee mugs, iPhone, iPad and Samsung cases, notebooks, photo frames, ornaments, photo blocks, glass prints, and more. You can even buy photo-printed pillows, if you’d like, as well as those that are patterned and have a monogram initial, or other text. These are not cheap, however – the pillows are around $45-50 each.

Other products range from just under $20 to the $40’s as well, from a quick glance around, which makes it competitive with, or pricier than, some of the other options out there for photo gifts, like apps HelloPics, CafePress’s MagicMoments, Print Studio, Madesquare and others. But Tiny Prints prides itself on things like paper quality, which is why it may charge more. Plus, Shutterfly is one of the top photo print destinations today, so it can help drive its current customers to this newest app thanks to its trusted name (and its sizable marketing budget).

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You can use the new Tiny Prints app to get started with your project, then pick up where you left off via the Tiny Prints website, which is another differentiator between this and its mobile-only competition. There are some other nice touches as well, such as the ability to “preview” the project before buying via mock-ups that show the product from different angles.

Tiny Prints is a free download, here on iTunes.