Health Gorilla Bags $1.2M To Grow Its Online Diagnostic Test Marketplace

Another funding round in the digital healthcare space, with US online diagnostic test marketplace startup Health Gorilla (previously called Informedika) pulling in $1.2 million in new seed financing, led by True Ventures. The startup says it expects a more substantial Series A round to follow shortly, in the coming months.

Health Gorilla/Informedika was founded back in 2011, and has pulled in a total of $1.7 million in seed funding for its platform, including its latest chunk. It’s grown to have more than 500,000 patient health records in its system and plans to use the new financing for continued expansion of the platform.

Health Gorilla’s online marketplace links doctors and clinicians with more than 9,000 diagnostic labs and more than 35,000 radiology centers, enabling online ordering and digitally delivered results to speed up the process and reduce-based paperwork admin (such as sending and receiving faxes).

It argues that a centralised,single point of entry  marketplace for ordering diagnostic tests streamlines the process for doctors by removing the need to negotiate multiple different incumbent systems, as well as by offering real-time access to results. It also intends to open up patient access to its platform so individual results can be communicated by doctors to their patients via its system — again with a focus on time and efficiency savings.

Health Gorilla says the marketplace is HIPPA compliant and supports ONC modular certified MU2 at no extra charge. Its business model is to offer its system free to doctors but to charge a small fee per order to the labs and centers using its platform.

Commenting on the funding round in a statement, Jon Callaghan, founding partner at True Ventures said: “The existing healthcare market is characterized by large, incumbent systems, which are increasingly opaque and cumbersome.  The market hasn’t kept up with the best innovations in software, and Health Gorilla’s system brings speed, transparency and convenience to doctors and patients across the US.  We’re delighted and pleased to participate as a key HealthGorilla partner and look forward to their continued success.”