Vint Opens Its Peer-To-Peer Fitness Marketplace In San Francisco


Over the years, peer-to-peer services have emerged in pretty much any category that you might imagine. From lodging to transportation to errand-running to cleaning to doing your laundry, someone has built an app to connect users with others who have spare time or resources. So why not personal training?

With a mobile app to connect people who want to work out with those who will train with them either in one-on-one or group sessions, that’s what Vint hopes to offer. By doing so, its users can get highly personalized, individual training at a fraction of the cost of hiring a personal trainer at the gym.

Vint‘s trainers are able to offer lower-priced sessions for a few reasons: For one, they’re not associated with a gym, and so the majority of the money that they charge for sessions mostly goes to them. The other reason is that Vint is being operated on a peer-to-peer model, where it vets the instructors who wish to offer classes in subjects that they are passionate about.

Those trainers hold their sessions at various places around the city such as public parks and the like, where users won’t need to worry about things like owning a gym membership. That’s not a new idea, of course, and there are plenty of so-called bootcamps and other outside group activity classes available in most cities.

Users who download the Vint app can sort through a listing of classes that are scheduled for later the same day as well as the next day. They can also search by the type of activity they’d like to do.

Where Vint seeks to differentiate is in reducing the size of the classes and thereby making them a lot more personalized, while also remaining affordable. The average cost of a Vint session is about $20, according to co-founder Louise Eriksson.

With mostly one-on-one or small group classes, users experience training sessions that take into account their individual strengths and weaknesses. That means they are more likely to succeed than folks who join big group classes, but will be paying much less than the usual personal training session.

About six months ago, Vint launched its marketplace in Stockholm, its first test market. Now it’s confident that it can use the same peer-to-peer model in a place where people love peer-to-peer marketplaces — San Francisco.

To do so, Vint first recruited local “ambassadors” in a wide range of different fitness categories, which includes everything from strength training to boxing to running to yoga. It then leans on them to help recruit other instructors in their areas.

It’s probably worth noting that since this is all peer-to-peer, the people offering these classes might not be doing Vint, or personal training in general, as their primary occupation. And the folks at Vint think that’s ok — they’d rather have a passionate enthusiast who has been vetted for technique and personality and motivation than a disgruntled trainer who’s just looking to make some extra cash in off-work hours.

The company was founded by a group of entrepreneurs in Stockholm, which includes Eriksson, who formerly founded AdProfit, which ended up as Scandinavia’s largest B2B ad network. Other founders include Magnus Hult, who was one of Spotify’s first engineers and co-founder of the digital gift cards app Wrapp, as well as Leo Giertz, also a co-founder of Wrapp and developer of Spotify’s first iOS app. Rounding it out is Arvid Janson, who was co-founder of Psykologifabriken and Hoa’s Tool Shop.

Today Vint has its eight-person R&D operations in Stockholm, but also has a small four-person office in San Francisco. The company has raised $1.8 million in seed funding from investors that include Nordics VC Creandum, DN Capital, Kima Ventures, GP Bullhound, Edastra, and angel investors Richard Båge, Bryan Johnson, Mathias Ackermand, and David Giampaolo, co-founder of 24 Hour Fitness.

More TechCrunch


Zen Educate, an online marketplace that connects schools with teachers, has raised $37 million in a Series B round of funding. The raise comes amid a growing teacher shortage crisis…

Zen Educate raises $37M and acquires Aquinas Education as it tries to address the teacher shortage

“When I heard the released demo, I was shocked, angered and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine.”

Scarlett Johansson says that OpenAI approached her to use her voice

A new self-driving truck — manufactured by Volvo and loaded with autonomous vehicle tech developed by Aurora Innovation — could be on public highways as early as this summer.  The…

Aurora and Volvo unveil self-driving truck designed for a driverless future

The European venture capital firm raised its fourth fund as fund as climate tech “comes of age.”

ETF Partners raises €284M for climate startups that will be effective quickly — not 20 years down the road

Copilot, Microsoft’s brand of generative AI, will soon be far more deeply integrated into the Windows 11 experience.

Microsoft wants to make Windows an AI operating system, launches Copilot+ PCs

Hello and welcome back to TechCrunch Space. For those who haven’t heard, the first crewed launch of Boeing’s Starliner capsule has been pushed back yet again to no earlier than…

TechCrunch Space: Star(side)liner

When I attended Automate in Chicago a few weeks back, multiple people thanked me for TechCrunch’s semi-regular robotics job report. It’s always edifying to get that feedback in person. While…

These 81 robotics companies are hiring

The top vehicle safety regulator in the U.S. has launched a formal probe into an April crash involving the all-electric VinFast VF8 SUV that claimed the lives of a family…

VinFast crash that killed family of four now under federal investigation

When putting a video portal in a public park in the middle of New York City, some inappropriate behavior will likely occur. The Portal, the vision of Lithuanian artist and…

NYC-Dublin real-time video portal reopens with some fixes to prevent inappropriate behavior

Longtime New York-based seed investor, Contour Venture Partners, is making progress on its latest flagship fund after lowering its target. The firm closed on $42 million, raised from 64 backers,…

Contour Venture Partners, an early investor in Datadog and Movable Ink, lowers the target for its fifth fund

Meta’s Oversight Board has now extended its scope to include the company’s newest platform, Instagram Threads, and has begun hearing cases from Threads.

Meta’s Oversight Board takes its first Threads case

The company says it’s refocusing and prioritizing fewer initiatives that will have the biggest impact on customers and add value to the business.

SeekOut, a recruiting startup last valued at $1.2 billion, lays off 30% of its workforce

The U.K.’s self-proclaimed “world-leading” regulations for self-driving cars are now official, after the Automated Vehicles (AV) Act received royal assent — the final rubber stamp any legislation must go through…

UK’s autonomous vehicle legislation becomes law, paving the way for first driverless cars by 2026

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

SoLo Funds CEO Travis Holoway: “Regulators seem driven by press releases when they should be motivated by true consumer protection and empowering equitable solutions.”

Fintech lender SoLo Funds is being sued again by the government over its lending practices

Hard tech startups generate a lot of buzz, but there’s a growing cohort of companies building digital tools squarely focused on making hard tech development faster, more efficient and —…

Rollup wants to be the hardware engineer’s workhorse

TechCrunch Disrupt 2024 is not just about groundbreaking innovations, insightful panels, and visionary speakers — it’s also about listening to YOU, the audience, and what you feel is top of…

Disrupt Audience Choice vote closes Friday

Google says the new SDK would help Google expand on its core mission of connecting the right audience to the right content at the right time.

Google is launching a new Android feature to drive users back into their installed apps

Jolla has taken the official wraps off the first version of its personal server-based AI assistant in the making. The reborn startup is building a privacy-focused AI device — aka…

Jolla debuts privacy-focused AI hardware

The ChatGPT mobile app’s net revenue first jumped 22% on the day of the GPT-4o launch and continued to grow in the following days.

ChatGPT’s mobile app revenue saw its biggest spike yet following GPT-4o launch

Dating app maker Bumble has acquired Geneva, an online platform built around forming real-world groups and clubs. The company said that the deal is designed to help it expand its…

Bumble buys community building app Geneva to expand further into friendships

CyberArk — one of the army of larger security companies founded out of Israel — is acquiring Venafi, a specialist in machine identity, for $1.54 billion. 

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

2 days ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’