The current meme of dumping really cold water on your head to raise awareness for ALS is spreading quickly.
Today, Microsoft’s CEO Satya Nadella allowed the winning team from his company’s internal hackathon to pour a large amount of chilly dihydrogen monoxide onto his expecting pate.
Then, Nadella challenged Google and Amazon CEOs Larry Page and Jeff Bezos to do the same. Bezos, like Nadella, doesn’t keep much on top. Page, on the other hand, has a more natural defense.
Soak the rich!
Jokes aside, the campaign is driving a huge spike in donations to combat ALS.