Snark all you want about this wonderfully goofy trend of dumping ice water on your head to raise ALS awareness, but here’s the deal: it’s working. Donations to the ALS Association are up by 1000%.
Plus we get to see people like Zuck dump friggin’ ice on their heads.
ALS, or Amyotrophic lateral sclerosis, is a fatal neurodegenerative disease that attacks the brain and spinal cord. You can find more information here, and donate to the ALS Association here.
Following up on a challenge from New Jersey Gov. Chris Christie, Zuck dumped the bucket on himself in what seems to be his backyard. And since it’s tradition to pass the icey-torch onto at least three people, he called out Bill Gates, Sheryl Sandberg, and Reed Hastings to do it next.
Seriously though: if Bill Gates does it, I think we’ve reached max absurdity. Game over, achievement unlocked.