The Gillmor Gang — Dan Farber, Robert Scoble, Keith Teare, Kevin Marks, and Steve Gillmor — split down the middle on the latest app trend known as unbundling. Foursquare begat Swarm, Facebook produced Messenger, and Yo popped out a beta with non-disclosed super powers.
Tying it altogether was the seamless fabric of notifications, about to crescendo with iOS8’s app-to-app extensions. While some worry about VC funding drying up for apps that don’t swing for the fences, others are betting on building notification share as the true metric of engagement.
@stevegillmor, @scobleizer, @dbfarber, @kteare, @kevinmarks
Produced and directed by Tina Chase Gillmor @tinagillmor