American Facebook users spend way more time on the social network than exercising. Mark Zuckerberg said today on Facebook’s Q2 earnings call that “people on Facebook in the US spend around 40 minutes each day using our service”, while the CDC recommends Americans exercise 21 minutes a day but only 20% of people meet that goal.
Zuckerberg said that the 40 minutes a day on Facebook account for one in five minutes spent on mobile in the US. Yet Facebook’s CEO sees plenty of room to grow, as he said “overall people in the US spend nine hours per day engaging with digital media with TV, phones and computers” and called this a “Big opportunity to improve the way people can share”. With 204 million monthly users on Facebook in the US and Canada, it could earn a lot of money by inching up that engagement time per day.
Some other interesting stats revealed on the call include that Zuckerberg said hundreds of apps are now using Facebook’s deep-linking standard App Links, and they link to over 1 billion destinations in mobile apps.
Facebook now hosts Pages for 30 million businesses, and has 1.5 million total advertisers. COO Sheryl Sandberg downplayed the impact of mobile app install ads to the 62% of Facebook’s ad revenue that comes from mobile and its total $1.66 billion it made this quarter from mobile ads. Her goal was likely to show Facebook’s mobile advertising offering is diverse, and its mobile ad revenue is not subject to instant disruption if, say, Apple and Google started offering app install ads on the app stores themselves.