Gillmor Gang: Yotifications

The Gillmor Gang — Danny Sullivan, Alexia Tsotsis, Kevin Marks, Keith Teare, and Steve Gillmor — react with nervous jokes as all eyes turn to the success of Yo, the single-minded communication app that has one thing on its little mind. But wait a minute, what’s surreally going on here as BetaWorks’ John Borthwick leads an investment round on the love child union of What’s App and Poke?

Borthwick sees far beyond the atomization of app suites, most precisely a harnessing of the notification paradigm that some of the Gang see as the biggest threat to search and maybe the Web. Those who follow the show know there’s nothing more viral and strategic in this age of mobile disruption than notification politics, so batten down the hatches and climb aboard. Yo know what I mean?

@stevegillmor, @alexia, @dannysullivan, @kteare, @kevinmarks

Produced and directed by Tina Chase Gillmor @tinagillmor

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