Lomography makes weird cameras that take weird pictures – on purpose. The New York-based company is famous for their work at rebuilding old fixed-focus camera styles that produced photographs that were a cross between a Soviet-era crime scene snapshot and Henri Cartier-Bresson’s street photography. Now the company is looking to launch the Lomo’Instant, an camera that uses special lenses and Fujifilm Instax Mini Film to take cool instant photos.
The Lomo’Instant looks like no other instant camera. It comes in multiple colors and styles and features multiple modes including color filters, fisheye shots, and infinite long and multiple exposures. It has a maximum aperture setting of f/8 and can go down to f/22.
The early bird model costs $69 for a black or white model with wide angle lens. A pledge of $160 gets you the camera in black or white with plus fisheye and portrait lens attachments and a flash.
Lomo has been at the cool photography business for a while now and this looks to be a nice addition to their line. They were looking for $100,000 but passed that into half-a-million dollar territory, a milestone that they could surpass in the next few days. The cameras should ship in November.
Remember: this is a film camera so you probably have to put some thought into how you shoot. However, if you and your mustachioed friends are planning a cross-country tricycle ride to visit craft breweries, this may just be the camera you should use to document it.