A few months ago, we reported on the pending launch of Timeful, a new startup that wants to be an intelligent time manager. Although still in stealth, the company is revealing a Series A round of funding ($6.8 million) led by Khosla Ventures, with participation by Kleiner Perkins Caufield & Byers, Greylock, Data Collective, Pitango, Ashton Kutcher’s A-Grade Investments, among others.
In connection with the funding, Keith Rabois has joined the company’s Board of Directors. Separately, Don Mattrick, CEO of Zynga and a Timeful investor, has also joined the company’s board.
As co-founder and serial entrepreneur Yoav Shoham told us previously, the startup wants to help protect one of the most precious resources we have: time. This is Shoham’s fourth startup. In 1998, he founded TradingDynamics and sold it to Ariba in 1999 for $400 million. His most recent company, Katango, was founded in 2010 and sold to Google in November 2011.
Timeful’s other founders include Dan Ariely, one of the foremost experts in behavioral economics and Duke professor, and Stanford grad student Jacob Bank. Timeful has also just hired Chris Weeldreyer as Vice President of User Experience. Most recently, he was product design manager at Instagram.
The mobile app itself will speak to everything that manages your time, and will efficiently help manage your time and tasks.