Square continues to reach for additional revenue streams with today’s announcement of yet another new product called Square Feedback – a tool that turns a company’s digital receipts into a customer feedback and polling solution. The company, which currently claims to deliver over 10 million digital receipts per month by email and text, will now enable business owners to ask their customers about their experience right from the receipt.
The announcement comes days after Square shut down its Square Wallet app, which apparently failed to find the traction the company had hoped for, while instead debuting a new app called Square Order, which allows users to place orders from nearby restaurants.
With Square Feedback, the idea is to build a source of revenue for the company on top of its current user base.
To take advantage of the product, customers who receive their receipts by SMS or email can tap a button to answer the question “How was your experience?,” and then provide details that are shared with the business owner or seller.
The sellers will receive an email alert when a customer offers this feedback, and can respond to the customer via the Square Dashboard to offer their help or ask further questions.
Square is charging sellers $10 per month for this additional service, the company says, as well as offering a 30-day trial. Square didn’t announce any launch partners for the added feature except for one, Koshland Pharm: Custom Compounding Pharmacy based in San Francisco, who was cited in the company’s official announcement.
The new feedback option is another example of how Square is repositioning itself to focus more on the needs of its business customers than trying for a broader consumer play, as with Square Wallet. Today, the company offers s variety of seller tools including Square Register, Square Dashboard, Square Market, and Square Stand. To some extent, even the new consumer-facing Square Order fits into this lineup, as it offers restaurants tools for accepting mobile orders, even if they hadn’t yet invested heavily in the infrastructure to do this for themselves.