Facebook today announced the launch of its mobile ‘Like’ button for sharing from apps. This complements Facebook’s Like button for the mobile and desktop web. Given the importance of mobile apps for Facebook, it’s a surprise the company didn’t launch this before.
To illustrate this new feature, Facebook showed the new mobile like button on TechCrunch, which made us very happy.
In addition, Facebook is giving developers a new tool for getting users on the mobile web to install mobile apps. As Facebook product partnerships director Ime Archibong also argued on stage today, people today are coming from the web, and Facebook wants these same people to be able to engage with your mobile app, too. To solve this, the company built a “send to mobile” feature that delivers push notification reminders to users who may want to download an app on their smartphone.
In addition, Facebook today announced a new message dialog for mobile app developers who want to help their users share content through Facebook Messenger. This adds Messenger sharing options to content on mobile apps.