Seed-funded Runtastic, which has produced a number of apps and services for health and exercise tracking, is going into the music business. Sorta. It’s has signed a new deal with Universal Music Group to create a fitness-focused music compilation featuring recordings from artists such as Swedish House Mafia, Bastille and others. The idea is to offer users the ideal BPM for working out.
The compilation – “Runtastic Music – Running Vol. 1” – is now available on iTunes, Google Play, Amazon, Musicload, Saturn, 7digital and other digital music stores.
Thus, through the music-playing options on the Runtastic 5.0 app, users can listen to Running Vol. 1 while working out to “boost their motivation”. That’s assuming you like the music of course. I’d rather listen to The Black Keys personally…
Still, it’s a nice move by the app startup, which is backed by Austria’s i5invest and boasts 25 million mobile users so far.