How do charities and non-profits raise enough money for their causes? Well, the normal route, that which needs to be “disrupted” if you will, means a lot of thousand dollar per-plate dinners, a lot of individual reaching out and maybe some marathon running.
Edward Norton (yes, that Edward Norton) and his co-founders Robert Wolfe, Shauna Robertson and Jeffery Wolfe conceived of the idea for Crowdrise in 2009, while trying to raise money for the Masai Wilderness Conservation Trust. While they originally set out to raise $60 – $75k, the group ended up raising $1.2 million through their own bespoke online platform.
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