Social TV App Zeebox Relaunches As Beamly

Zeebox, the app co-founded by former BBC iPlayer exec Anthony Rose, has rebranded and relaunched its social TV app for consumers as Beamly. The new version of the app still has all the same live-chat functionality and screen sync technology that came with Zeebox, but the team has enhanced Beamly to be relevant to users even when they’re not watching their favorite shows.

To do that, Beamly incorporates a wider range of content discovery and social functionality designed to keep users interacting with the app all day long. That includes news feeds and social conversations about their favorite shows throughout the day, giving them the ability to read reactions and discuss topics after an episode is over.

For the company, doing so will hopefully drive up engagement with the app, even in times when users aren’t watching live TV.