Twin brothers, Henry and Harry, both have Tinder. Henry downloaded the app to find the future Mrs. Henry, while Harry is just looking for a one-night stand. But as a girl swiping through Tinder, you’d have no way of knowing the difference between the two guys’ intentions.
That’s what HeavenlySinful is for.
The app asks you to state what you’re after each time you open up the service: are you feeling Heavenly or Sinful? (Translation: Do you want to go out on a nice date or enjoy the fleeting pleasures of a booty call?)
Your intentions, either Heavenly or Sinful, are then put on a mood map for people nearby to see who in their neighborhood is feeling frisky or looking for something legit. Then, as matches come your way, you can swipe up for a Heavenly match or down for something more Sinful.
You can also skip people by swiping to the left.
Once a match has been created, users can send notes, stickers, and photo and video messages to get the conversation going. You can even record a profile video so people can get a better sense for you right off the bat.
Right now, the company can generate revenue off of in-app purchases for stickers and such, but eventually the team is considering implementing a system that lets someone pay to talk to another user if they didn’t get a match.
While I’m not sure that’s the best user acquisition strategy (on the female side, at least), it’s an interesting way to differentiate in a space where the match means everything.
Playa’s gotta play.