RelateIQ uses large-scale data-mining technologies to automate relationship tracking in the enterprise and CRM world. The company focuses on simplicity on the front end, eliminating the manual data entry required to get more insight into professional relationships. The relationship manager captures your data from email, calendars, contacts and other sources and analyzes the language in those communications to identify relationships and share updates with co-workers. The data-intelligence layer comes in because the app will prioritize leads and bubble up forgotten leads.
The startup’s first iOS app had limited functionality and only allowed you to access your contacts and saved lists of relationships, but the new version of the app is a fully integrated email client that brings RelateIQ’s data intelligence to your inbox.
By migrating email into the app, you can create follow-ups, and add and manage new relationships from wherever you are, explains the company’s CEO and co-founder, Steve Loughlin. “Our new iPhone app re-imagines how a professional’s workday is powered, replacing the default email client with our own email platform so you can couple your work email with our data-driven relationship management functionality.”
With the new app, you can also see the latest news from teammates in real time, log calls, add new contacts and more. Loughlin tells us that his team completely redesigned the app focusing on how people would want to manage their relationships on the go, and having an email client made sense because that is where most of our professional relationships live.
RelateIQ also recently debuted a Gmail Chrome Extension, which allows users to access deal information, create follow-ups, and view contact information directly from their Gmail inboxes. So within Gmail you can see whether a person you’re emailing is already tracked on a RelateIQ list, access that person’s phone number and other contact information, and set up follow-ups.
When playing around with RelateIQ’s app, it does make sense for a relationship manager to live inside your inbox. It brings the beauty of a CRM for your contacts into the platform where you are probably doing the most work on the go. Loughlin and RelateIQ’s broader ambitions centralize around powering the world’s professional relationships and how to use relationship data to help workers make better decisions. And as we’re increasingly using our mobile inboxes as our main workspace, we’re going to need more data intelligence in the future.