Samsung has released some pricing information on its Gear 2 and Gear Fit smartwatch devices, and the news should be welcome considering they’re both priced cheaper than the original Galaxy Gear smartwatch: The Gear 2 will be $295, and the Gear Fit will be $197 when they go on sale in April, Samsung revealed at an official announcement in Taiwan.
The announcement, reported by Sammobile and other outlets, is in keeping with rumored pricing for the devices, and puts them in the same ballpark as other similar devices like the Pebble smartwatch and Sony Smartwatch 2. The Fit’s lower pricing is likely due to the smaller screen, more limited functionality and lack of an onboard camera, and the camera-less Gear 2 Neo is likely going to fall somewhere between the two in terms of pricing accordingly.
Samsung’s original Galaxy Gear is currently being sold off at bargain basement prices, likely in a bid to get rid of remainder stock that wasn’t doing much besides collecting dust on store shelves. Its $300 price tag was seen as high by most, especially when it required the purchase of new smartphone hardware to work (it launched with only Note 3 compatibility originally). The Gear 2 already looks like a better value at just under $300, with its Tizen-based OS promising much-improved battery life, but it still might face challenges attracting mainstream buyers.
The Gear Fit, on the other hand, could benefit from its sibling’s higher price tag. The Gear 2 could present itself as aspirational, with the Gear Fit looking like the intelligent, affordable alternative. Many early reviewers have been impressed with its design and form factor, too, so while Samsung might still have a tough time selling a $300 smartwatch, they’re spreading their bets in a much smarter way with this device launch.